| Título | Ditch |
| Agencia | Publicis Romania |
| Campaña | Texting |
| Anunciante | Romanian Police |
| Marca | Romanian Police |
| Posted | Junio 2012 |
| Sector Empresarial | Seguridad Vial |
| Sinopsis | In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking. |
| Filosofía | Therefore, we create a “reader’s” campaign. We’ve inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road. |
| Medio | Prensa y publicaciones |
| Responsable de conceptos / redactor | Andy Daniluc |
| Retocador | Dragos Ometita |
| Director artístico | Dragos Ometita |
| Director ejecutivo de creación | Razvan Capanescu |
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