| Título | The Positivity of the Pug |
| Agencia |
McCann Prague
|
| Campaña |
Mental Martial Arts
|
| Anunciante |
Coca-Cola Company
|
| Marca |
Sprite
|
| Posted | Noviembre 2019 |
| Sector Empresarial | Bebidas gaseosas
|
| Sinopsis | Sprite believes in refreshing positivity. So much so that the current campaign it’s called #iloveyouhater, pleading for positivity even against all odds, in front of prejudice, in front of adversity. Like bullying. A still – unfortunately – omnipresent phenomenon youngsters have to face daily.We’ve consulted several anti-bullying charities for guidance and found that there are more mental techniques to lessen the impact of bullying.So, we came up with ‘The Sprite School of Mental Martial Arts’ idea. A series of fun & useful radio spots, that’ll inspire youngsters to better cope with bullying.The character, this special martial art master, who gives the advice is an old, eccentric and slightly strange Japanese man. The dialogue is written to make him come across as kind and caring, but also unpredictable and quirky-funny enough to make the ads engaging. |
| Medio |
Radio
|
| Director ejecutivo de creación |
Razvan Capanescu
|
| Director creativo |
Filip Kukla
|
| Responsable de conceptos / redactor |
Filip Kukla
|
| Responsable de conceptos / redactor |
Aleš Brichta
|
| Responsable de conceptos / redactor |
Tereza Hendry
|
| Responsable de conceptos / redactor |
Razvan Capanescu
|
| Responsable de conceptos / redactor |
Joe Ivory
|
| Responsable de conceptos / redactor |
Jamie Buckingham
|
| Director de cuentas |
Martin Petrásek
|
| Director medios comunicación |
Jan Suda
|
| Productor de la agencia |
Jitka Baldwin
|
| Responsable de cuentas de agencia |
Patrik Rymes
|
| Estudio de grabación |
Sype Studios
|
| Regional Creative Director |
Catalin Dobre
|
| Creative Excellence Manager |
Carmen Bistrian
|
| PR Communications Manager |
Alice Reindlová
|