Valerie Carlson

Valerie Carlson

CCO at Critical Mass
Los Angeles, Estados Unidos


As Global Chief Creative Director at Critical Mass, Valerie oversees creative teams across 11 offices world wide. She leads the disciplines of experience, design and content, including work in the areas of brand, creative strategy, visual-system design, online advertising and marketing programs, social, gaming, applications, film and mixed reality. She is a passionate storyteller, proven creative leader and a powerful public speaker.

For the past 20 years, Valerie has driven successful brand, marketing and product solutions for a range of global brands. She is very passionate about mentoring and retaining top talent, has created industry leading national apprentice programs and served on a number of D&I boards over the years.

Drawing on her unique background in marketing, digital and education, Valerie collaborates with teams and clients to create powerful brand experiences delivered via unique programs. She strives to create strategic solutions that deliver a real return on investment. She believes understanding human nature and uncovering unmet needs are critical to creating meaningful brand experiences. She also gets excited about the power of data and the ability to personalize and customize experiences.

Prior to working in marketing, Valerie spent seven years teaching Graphic Design at Bradley University in Peoria, Illinois.


Global Chief Creative Officer at Critical Mass
Los Angeles, Estados Unidos
December 2020 - Presente (9 meses)
Executive Creative Director
Los Angeles, Estados Unidos
June 2018 - Presente (3 años 3 meses)
Executive Creative Director
Los Angeles, Estados Unidos
September 2019 - December 2020 (1 año 3 meses)
Global Vice President, Creative Director
method products pbc
Estados Unidos
May 2017 - January 2018 (8 meses)
Lead global brand experience development and direction by providing global creative stewardship for People Against Dirty and our brands method + Ecover. Ensure the regional teams are set up for success to ignite our brands and build strong community advocacy. 
Craft the vision and architecture for method + Ecover, in partnership with CMO. Evolve the visual brand expression and overall experiences relevant for the world and the people that live on it. 
Be on the forefront of design + consumer trends in the industry and use this to inspire my teams. 
Lead creative strategy across all brand touch points, ensuring we’re consistent and authentic to who we are and what we 
believe in. Bring design leadership to product innovation and business directives, through effective cross-functional partnerships and disruptive ideas. 
Be the external facing brand ambassador in terms of how we disrupt the category with our design thinking + unique approach. 
Pair cutting edge design sensibility with visionary thinking to ignite our brand values and passions across everything we do and make.
 Lead external creative agencies to greatness as we use technology to scale and breakthrough in innovative ways. 
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New York, Estados Unidos
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iXL Enterprises, (now Avenue A | Razorfish, a division of Microsoft)
2000 - 2003 (3 años)
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Madrid, España
2000 - 2002 (2 años)


Bachelor of Science (B.S.)

December 2020 - December 2020 ()

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