As Global Chief Creative Director at Critical Mass, Valerie oversees creative teams across 11 offices world wide. She leads the disciplines of experience, design and content, including work in the areas of brand, creative strategy, visual-system design, online advertising and marketing programs, social, gaming, applications, film and mixed reality. She is a passionate storyteller, proven creative leader and a powerful public speaker.
For the past 20 years, Valerie has driven successful brand, marketing and product solutions for a range of global brands. She is very passionate about mentoring and retaining top talent, has created industry leading national apprentice programs and served on a number of D&I boards over the years.
Drawing on her unique background in marketing, digital and education, Valerie collaborates with teams and clients to create powerful brand experiences delivered via unique programs. She strives to create strategic solutions that deliver a real return on investment. She believes understanding human nature and uncovering unmet needs are critical to creating meaningful brand experiences. She also gets excited about the power of data and the ability to personalize and customize experiences.
Prior to working in marketing, Valerie spent seven years teaching Graphic Design at Bradley University in Peoria, Illinois.