Cristiano Alves (he/him)

Cristiano Alves (he/him)

Content Leader at Publicis Groupe
São Paulo Area, Brazil, Brasil

Sumario

Cristiano Alves is a Brazilian content lead focused on digital & social content marketing.

Over the past 12 years, he has work for industry leaders clients such as Nestlé, Coca-Cola, IBM, Citibank, Allianz and Tiffany. He was one of the first creatives in the in-house content market in Brazil at Ogilvy.
Today he leads the creative team at the digital squad for Procter & Gamble at SapientAg2 in São Paulo.

He accumulates 3 big recognitions: first place with the creation "The Shining Typography"(2013), first place at Microsoft University(2014), and third place with Adobe Designathon(2019).

Idiomas
  • Inglés - Pro
  • Portugués - Native

Positions

Content Leader
Sapient
Brasil
May 2019 - Presente (5 años 7 meses)
The in-house content studio (power by Publicis & Sapient Ag2) is in charge of conceiving, creating, and distributing branded and unbranded content including ad campaigns, scripted films, series, and music recordings.

I lead a creative, strategy, and content bespoke internal studio team to develop and execute digital content that's grounded in cultural foresight for all the brands across the portfolio. Overall execution of branded content and the editorial publication strategy across brand, partner, and influencer touchpoints.

This includes:
- Collaborating with and informing creative teams by translating platform strategies, consumer data, and brand-led insights into creative briefs that lead to innovative consumer-driven content and digital experiences.
- Partnering with key stakeholders on brand teams to develop holistic communications strategy across paid, owned, and earned touchpoints.
- Identifying emerging Internet trends and mapping culture on a broad and actionable scale across key verticals.
Liquid Designer - Content Studio
.
São Paulo, Brasil
March 2017 - May 2019 (2 años 2 meses)
Nestlé In-House digital content production cell. I was one of the art directors responsible for researching, designing, directing and delivering creative pieces to the digital on all platforms. With fluidity, I managed to give guidance to visual designers and create good solutions in a dynamic production environment, constantly changing.

Responsibilities:
• Audiovisual Production and Editing
• Creative Process end to end (from idea conception to asset production)
• Motion Design
• Development and execution in the design strategy to make content more attractive on platforms
Art Director
.
São Paulo, Brasil
March 2014 - March 2017 (3 años)
• Worked with Citibank account, for digital and offline projects, media strategy and campaigns for Citi Priority, Citigold and Citigold Private Client.

• Worked across all platforms digital projects for several clients such as Tiffany, Coca-Cola, Citibank and IBM.
Art Assistant
OgilvyOne Worldwide
Sao Paulo, Brasil
September 2013 - March 2014 (6 meses)
• Responsible for digital and online projects for several clients such as Petrobras, IBM, NET, Claro, Allianz, Nespresso, Citibank.

• Worked very closely with Planning and Social Media teams, helping to build the communication strategy in all scenarios.

• Involved in CRM strategic planning.

Formación

Branding: Creating and Maintaining the Company's Main Asset

May 2013 - July 2013 (2 meses)

Advertising

January 2009 - December 2012 (3 años 11 meses)

Other professional activities

The New York Festivals Advertising Awards

Awards Jury Member
May 2021 - 2021 (3 meses)

Microsoft Studios

Universidade Microsoft
May 2014 - June 2014 (1 mes)
Invited to first Microsoft Brazil University. It was an intense week of workshop at Microsoft's headquarters in Redmond, near the American city of Seattle. I had the privilege of getting to know the company's entire portfolio of solutions, in addition to the Retail Experience Center, Casa do Futuro and details of the new Windows 10 platform. Many of these projects would soon be on the Brazilian market and could help customers to position themselves in a different way. strategic and innovative in the country.

PHNX 2021

Awards Jury Member

PHNX 2024

Awards Jury Member

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