Lucho González

Lucho is a Publicist, with a degree in Communication and a postgraduate degree in Marketing, Strategy and Creativity. With 18 years of experience in the advertising industry both in Chile and Argentina, he is Founder and Creative Director of Avión de Papel. Former member of the board of ACAP (Association of Advertising Agencies of Córdoba).

Lucho has also been a jury member in prestigious national and international advertising festivals: FIAP, El Ojo de Iberoamérica, New York Festivals Advertising Awards, The Lisbon International Advertising Festival, MUSE Creative Awards, CLAP Awards, FePI Festival, Jerry Goldenberg Awards, WINA Awards, Obrar Awards and Obrar Federal of the Argentine advertising council, AD STARS Awards, Gold pencil and Platinum pencil, AdForum PHNX Awards.

As Creative Director of Avión de Papel, Lucho has led his independent agency to win awards, such as "Agency of the Year" by InfoNegocios magazine twice, "Decentralized Agency of the Year" in the Top Iberoamerican FICE, "Regional Agency of the Year" for Argentina in the Top FICE ranking globally, and also numerous awards at advertising festivals: New York Festivals Bowery Awards, WINA (World Independent Advertising Awards), FICE (Ibero-American Festival of Creativity and Strategy), CLAP (International Design Awards), EIKON (Excellence in Institutional Communication Awards), FEPI (International Independent Advertising Festival), a! Design, Silver snail and MUSE Creative Awards.