Michael Carpenter
Executive Creative Director at Admirable Devil
Los Angeles, Estados Unidos
Washington Healthplan finder asked us to showcase stories of real people who successfully signed up for insurance. Strategically smart, but not something that would really grab our “young invincible” audience. Instead of going down the obvious talking head path, we decided to celebrate our audience’s success in style. With a little bit of Macklemore, a dash of Ali G and whole lot of ridiculous, our rap duo IV and D-Fib show some love to regular people who just got insurance for the first time.

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