Ramadan arrives, and with it, the same familiar advertising tropes. A mother stirs a pot, a father returns home weary but smiling, and a grandmother imparts wisdom. The music swells, the emotions feel staged, and a well-known food brand logo appears.
Zakat ads follow a similar pattern, dimly lit scenes of struggle, a somber narration, and a final fleeting moment of hope. The cycle repeats year after year, making Ramadan commercials predictable rather than engaging.
While the intent remains heartfelt, the execution has become formulaic. Emotional storytelling should evolve, offering fresh, authentic narratives that truly connect with audiences.
Zakat ads follow a similar pattern, dimly lit scenes of struggle, a somber narration, and a final fleeting moment of hope. The cycle repeats year after year, making Ramadan commercials predictable rather than engaging.
While the intent remains heartfelt, the execution has become formulaic. Emotional storytelling should evolve, offering fresh, authentic narratives that truly connect with audiences.
