Art director by profession and publicist of the UDLA by profession, he has a trajectory of more than 20 years in the first level of the advertising industry.
During his career he has had the privilege of working in agencies such as: Tropa Gray (now Grey), Porta and Puerto.
He is currently Chief Creative Officer of the independent agency Pedro Juan y Diego.
He also studied Art Direction in Advertising Film at the Santiago Film School.
In his career he has worked with clients such as TVN, Bilz y Pap, Kem, Gobierno de Chile, Rotter & Krauss. Lipigas, ABCDin, Duoc, Viña San Pedro, Calaf, La Preferida, Cerveza Escudo, Lonco Leche, Lemon Stone, Americanino, Unicef, Paris, P&G, Cic, Toyota, Renault, Apumanque, Mall Vivo, La Segunda, DiDi, Domino, Papa Johns and Banco Falabella among others.
He is currently in charge of brands such as Salcobrand, Cencosud Scotiabank, Cpech, San José, Miller among others.
He has more than 60 awards at the Achap Festival, including 5 Grand Prix. He was also awarded at the largest festivals in the world such as Cannes, One Show, Fiap, Wave and El Ojo de Iberoamérica, where he also won a Grand Prix with Pedro Juan and Diego.
He has had the honor of being a member of the jury 4 times at the national festival Achap and internationally he has been a jury member at the festivals: Fiap, Wave and El Ojo de Iberoamérica.
He also has a dozen EFFIE awards, including a GREAT EFFIE (Shield 2006) and golds with TVN, Bilz and Pap, among others.