| Título | Beware the Octocurse |
| Agencia | Grey London |
| Campaña | Octocurse |
| Anunciante | People for the Ethical Treatment of Animals PETA |
| Marca | PETA |
| Fecha de primera difusión/publicación | 2022 / 10 |
| Sector Empresarial | Cuestiones medioambientales |
| Sinopsis | Octopuses are beautiful creatures. They’re seen as "Einsteins of the sea”. They also feel joy and excitement as well as pain and fear. But there are plans to build the world's first octopus farm in Gran Canaria. The problem is charities often have a finger waggy tone of voice. So how do you challenge people to rethink eating octopus without feeling like it’s yet another charity telling you off? Easy. We told the truth. We told people the octopus is cursed. We created a 360 campaign of guerrilla posters, memes, QR codes revealing secret menus on octopus serving restaurants, warning stickers on octopus products, and a very real film showing the very real effects of eating octopus all as a reminder for people to stay human and not eat octopus. |
| Medio | Billboard |
| Duración | |
| Productora | Biscuit Filmworks UK |
| Audio Post Production | 750mph |
| Director de publicidad | Elisa Allen |
| Director de publicidad | Vanessa Johansson |
| Global Chief Creative Officer | Javier Campopiano |
| President | Laura Jordan Bambach |
| Responsable de la creación | Laura Jordan Bambach |
| Director ejecutivo de creación | David Wigglesworth |
| Supervisor de arte | Costanza Rossi |
| Director creativo | Cesar Herszkowicz |
| Chief Strategy Officer | Raquel Chicourel |
| Planificador de cuentas | Asad Shayk |
| Managing Director | Jonny Tennant-Price |
| New Business Lead | Katherine Goodale |
| Group Business Director | Ayesha Datoo |
| Productor ejecutivo | Maxine Hose |
| Productor de la agencia | Anthony Borkett |
| Diseñador | Stuart Leung |
| Productor de la productora | Kwok Yau |
| Productor ejecutivo | Samantha Chitty |
| Managing Director | Rupert Reynolds-Maclean |
| Productor ejecutivo | Rupert Reynolds-Maclean |
| Responsable de la producción | Polly Du Plessis |
| Director de producción | Thom Green |
| Realizador | Jeff Low |
| Director de fotografía | Matthew Emvin Taylor |
| Jefe de decorados | Lucie Red |
| Montaje | Shift Post |
| Postproducción | Untold |
| Montador | Saam Hodivala |
| Colorista | Julien Alary |
| Efectos especiales | Alex Kulikov |
| VFX Artist | Michael Korniltsev |
| VFX Artist | Felicia Petersen |
| VFX Artist | Lucas Girault |
| VFX Artist | Lewis Hodd |
| Productor ejecutivo | Ian Berry |
| Productor de la productora | George Reid |
| Director creativo | Alexandru Vasile |
| Director creativo | Cameron Sutherland |
| Head of Design | Sunir Patel |
| Production Company Creative Director | Ben Cronin |