India Fizer | AdForum Talent

Your Gateway To Marketing Excellence

25 September 2024

AdForum’s Creative Library is a testament to the power and influence of great advertising. More than 36,000 ad agencies to discover. Over 230,000 ads and marketing case studies. Almost 80,000 award-winning ads.

Navigating the New Age of Advertising

23 September 2024

Trinity Taylor, New Business and Account Manager at Lucky Generals, speaks on her experience as a Gen Z professional and how brands stay tapped in to their audience’s evolving interests.

"If something as fragile and beautiful as Fireweed can grow out of wildfires, so can we." Marty Martinez, Sebastian Benitez, Tank Worldwide

09 September 2024

Chatting with Marty Martinez, Chief Creative Officer at Tank Worldwide, and ECD, Sebastian Benitez, the team delves into the collaborative efforts that brought this campaign to life, explore the creative process behind the impactful label design, and discuss the tangible outcomes and community benefits of Fire Bloom.

Ogilvy Spain: "Storytelling is fundamental to connect purchasing decisions with personal values..."

02 September 2024

As the acting bridge between the industry and the public, advertising has a responsibility to educate consumers about the socio-environmental impacts of overconsumption. Ogilvy Spain's Strategy and PR teams delineate how agencies can help clients communicate their dedication to reducing overconsumption, and utilize impactful storytelling and aspirational messaging to transform consumer habits.

From Fast Fashion to Sustainable Choices: The Power of Advertising

29 August 2024

Noah Jackson, Senior Strategist at BASIC/DEPT, explores how brands can shift consumer attitudes from fast fashion towards more sustainable practices through authentic storytelling and impactful campaigns.

Advertising's role in Fast Fashion: An opportunity to steer culture

28 August 2024

INNOCEAN Europe's Rowan El Goweiny joins us in discussing the role of advertising in shaping a more conscious and ethical fashion landscape.

A more balanced consumer marketplace makes space for effortless sustainable choices

27 August 2024

Speaking on advertising's role in driving consumption, Claire delineates strategies to transform the global value chain and make it easier for consumers to make sustainable purchase decisions.

"Customers today have endless choices, and we have a responsibility as marketers to inform the public and encourage conversation." Melissa Marano, RAPP

26 August 2024

Fast fashion is a significant issue, not only in the retail industry, but for society at large and advertising plays a role in driving consumption. Melissa Marano, VP of Experience Strategy at RAPP, speaks on the opportunities we have as an industry to shift consumer behaviors and spark conversation that leads to action.

Engaging Gen Z in a world of overload

07 August 2024

In an era defined by unprecedented information saturation, Gen Z stands out as a cohort with a unique ability to filter out irrelevant content almost instantly. Antonella Miano, Head of Data & Analytics at Ogilvy Italy, and Carlotta Monzani, Senior Strategist, speak to AdForum on the obstacles of engaging Gen Z, the impact of AI, and the evolving role of social media platforms.

Gen Z consumers are shaping their buying habits with a mix of digital savvy and caution

06 August 2024

When it comes to engaging with Gen Z, the key to success lies in crafting content that resonates without appearing forced. Alla Dragoun, GMR’s Senior Strategy Director, delineates how Gen Z is redefining modern consumerism and explores the unique opportunities to drive brand loyalty.

Capturing Gen Z’s Attention: Authenticity vs. Ad Fatigue

05 August 2024

Engaging Gen Z poses a unique challenge for brands battling ad fatigue and the demand for authenticity. We spoke with the strategy team at Critical Mass to uncover strategies for breaking through the noise and making genuine connections with this discerning audience.

As the digital architects of culture,"Put them in charge." Aneeta Aby, TBWA\RAAD

02 August 2024

$As the digital architects of culture,"Put them in charge." Aneeta Aby, TBWA\RAAD$

Aneeta Aby, Senior Strategist at TBWA\RAAD, delineates the key obstacles in capturing Gen Z's attention, and how AI and social media play roles in this dynamic.

Authenticity versus engineered perfection: How to capture Gen Z's attention

01 August 2024

Chatting with Jeremy Clyde, Social Content Creator at T&Pm, explore opportunities for brands to forge meaningful connections and engage Gen Z audiences.

Havas Chicago shares how brands can navigate Gen Z's attention economy

31 July 2024

Havas Chicago Art Directors, Ely German and Wei-Ting Huang, share insights for brands to engage Gen Z effectively - from leveraging social media engagement for hyper-personalization to embracing authenticity and nostalgia.

"The rise of social commerce means they’re [Gen Z] always in a shopping environment and it’s made them excellent curators."

30 July 2024

Speaking with AdForum, Spencer MacEachern, Group Strategy Director at Zulu Alpha Kilo NY, explores the strategies that makes brands stand out and resonate with this influential demographic of consumers.

Cutting Through the Noise: How Innocean and Hyundai Motors Europe Plan to Capture Gen Z Attention

29 July 2024

Sophia Goerner of INNOCEAN Europe takes AdForum behind the scenes of this collaboration, highlighting the strategies they believe will effectively connect with the influential Gen Z demographic.

Olympics 2024: Ogilvy Paris Creating Impact through Creative Campaigns

26 July 2024

Ogilvy Paris creates impact through innovative brand marketing that resonates for both the brand, its audience and the spirit of a cultural phenomenon - the 2024 Paris Olympics.

Ellie Kairis, RAPP: "With shorter attention spans and a higher demand for engaging content, brands must go the extra mile to connect."

25 July 2024

In today's digital age, capturing the attention of Generation Z poses a unique challenge for brands. Ellie Kairis, Senior Experience Planner at RAPP, speaks to AdForum about strategies for cutting through the clutter to connect with Gen Z consumers.

"Empower the voices they trust": Jordi Torrents, Ogilvy Barcelona

23 July 2024

Ogilvy Spain's Strategic Planning Director, Jordi Torrents, explores insights on understanding and engaging Gen Z.

Decoding Gen Z: Strategies to stand out among the digital noise

22 July 2024

Gigi Flom, Senior Planner at Carmichael Lynch, delineates the strategies and insights necessary for brands to cut through the noise and forge meaningful connections with this influential demographic.

To truly connect, brands must bring Gen Z into the conversation

18 July 2024

Marjan Straathof, Global SVP Marketing at DEPT, delineates how brands have an opportunity to tap into youth culture and improve how they connect with younger audiences.

Yell is reimagining advertising as entertainment to connect with digital natives

17 July 2024

Chalermpol Bowonruttanapran, Creative Director at Yell Bangkok, and Panisara Mothong, Creative Group Head, weigh in on cutting through the noise to engage this generation of consumers by creating content that speaks directly to their experiences and values.

When it comes to Gen Z, "contradiction and exploration are built in." Reid Litman, Ogilvy Consulting

16 July 2024

Reid Litman of Ogilvy Consulting speaks to AdForum about engaging with Gen Z through co-creation, creativity, and partnership.

Marketing for a new generation

11 July 2024

How do you market to a generation that is tired of being advertised to? Havas Germany's Chief Strategy Officer, Sandra Onofri, speaks on finding an intersection of connection when engaging with Gen Z and trends on the horizon.

Soundbites from ad land: The slowdown on diversity, equity, and inclusion

25 June 2024

As an industry, the emphasis on DEI across all spectrums has come to a stand still and we've still got a lot of progress to make. Experts in the advertising industry chat with AdForum on why they think the conversation has slowed and how we can keep the movement for progress going.

CANNES WINNERS: Behind INNOCEAN Europe's "Capa Vs War"

13 June 2024

Ahead of Cannes, Ricardo Wolff, Executive Creative Director at INNOCEAN Europe, speaks to AdForum about the agency's push for peace through Capa's war photos from the past.

CANNES CONTENDERS – Behind “The Most Beautiful Sound” from Grey NY & Grey Health

12 June 2024

We spoke with Grey Health Group Creative Director, Josh Eastman, on the work behind “The Most Beautiful Sound," a campaign that aims to give cancer patients hope and resilience through the transformative power of sound.

Forsman & Bodenfors champions flexible work plans that are inclusive for all types of parenting experiences

03 June 2024

Forsman & Bodenfors Strategy Director, Rachel Thompson, speaks to AdForum about the agency's inclusive work plans and using the industry's power of influence to build societal change for working parents.

Kevin Delsanter, Marcus Thomas LLC: "We must reflect our current culture in our work to create a meaningful connection between brands and people."

31 May 2024

Kevin Delsanter, Creative Director at Marcus Thomas, weighs in on embracing flexibility and accountability for a healthier work-life balance.

MullenLowe UK empowers its teams through inclusive workplace policies

30 May 2024

MullenLowe UK's CEO, Claire Hollands, chats with us about pushing the agency forward through key policies and principles that help employees thrive.

Advertising's Breath of Fresh Air: Humor + Creativity

29 May 2024

This month, we are taking a deep dive look at humor in advertising and showcasing campaigns that are sure to put a smile on your face!

Mandy Goh, TBWA\Group Singapore: "At TBWA, we are committed to fostering an inclusive culture by providing active support to working parents."

29 May 2024

$Mandy Goh, TBWA\Group Singapore: "At TBWA, we are committed to fostering an inclusive culture by providing active support to working parents."$

Mandy Goh, TBWA\Group Singapore's Head of Talent and HR, delineates the agency's strategy for building a productive and supportive work environment that is conducive to accommodating the diverse needs of their employees.

Ogilvy creates an inclusive environment, conducive to helping employees balance their professional and family life

28 May 2024

Victoria Rodríguez, HR director at Ogilvy Spain, speaks with us on the agency's commitment to a flexible work environment that supports working parents.

Sophy Vanner Critoph, Amplify: "Ensuring both women and men have the space to be the kind of caregiver they want to be is key."

27 May 2024

Amplify's Sophy Vanner Critoph delineates the agency's strategy for supporting working parents and what policies/programs are in place to help all employees thrive.

Ogilvy NY, Marina Biglione: "Ogilvy sets a baseline of flexibility to work for any and all. "

24 May 2024

Marina Biglione, Managing Director at Ogilvy NY, delineates Ogilvy's mission to create a fluid work environment where employees are encouraged to set boundaries for a better balance between their work and personal commitments.

Kris Tremaine, Phaedon: "My goal is to create an environment at Phaedon where everyone feels valued and supported in both their professional and personal lives."

23 May 2024

Phaedon's CEO, Kris Tremaine, delineates how she uses her experience as a working mom to create a supportive environment that helps employees feel successful both at work and at home.

Critical Mass helps parents navigate work-life balance with flexibility

22 May 2024

Agencies have an opportunity to be the first line of support for the working parents in advertising, leading to a better work-life balance and retention of talent. Speaking with Alex Bernardi, Senior Account Director at Critical Mass, we learn about the formal and informal ways the agency is providing benefits and support to parents with flexibility.

Havas Germany creates a flexible working environment where employees are empowered to grow

22 May 2024

Havas Germany's Director of Human Resources, Melanie Stegemann, speaks on her experiences in motherhood informing her work overseeing the People Experience of all German subsidiaries of the Havas Creative Network and the Havas Health & You Network.

Navigating the Transformative Tides: Insights from the 2024 New York AdForum Consultant Summit

22 May 2024

The 2024 AdForum Consultant Summit has once again provided a compelling glimpse into the future of the advertising industry, unveiling key findings that underscore the transformative impact of technology while reaffirming the enduring importance of human creativity and cultural resonance.

Hope Nardini, Grey: "The best way to ensure inclusive advertising is to start where the work comes from."

21 May 2024

Hope Nardini, Global Executive Creative Director at Grey NY, speaks to us about the importance of a strong support network to help ease ad execs back into work after becoming a parent.

Maria Garcia, DAVID: "Motherhood has equipped me with the best tools."

20 May 2024

Being a parent in a field as hectic as advertising can be daunting without the right support. Sitting down with Maria Garcia, Managing Director at DAVID Madrid, we learn how the agency supports its employees with policies meant to help them thrive in the workplace.

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