I joined Publicis team to dynamically lead the direction of all creative output for the Publicis luxury client portfolio. The role covers
leading and managing clients, developing innovative digital experiences based on local market insights and to manage internal team resources.
I joined OgilvyOne to work as an Integrated and Digital Creative Director across both above and below the line campaigns. My role involves leading the strategic creative input and generating big ideas for a wide range of customer experiences such as digital campaigns, websites and, creative development for on-line media, social media and mobile platforms.
I joined Imagination Asia as Senior Design Director of an integrated Brand Experience team to create relevant and effective brand experiences at all touch points of the customer journey. Besides large scale exhibition schemes for luxury and mainstream car brands, I also worked on retail and identity projects, launch events and standalone consumer experiences using mixed including spacial design to graphics, film and multimedia.
After two years at the London head office I transferred to Hong Kong to develop and deliver the Motorola global retail manifesto and it’s local adaptations for Apac. The roll-out continued from Singapore including additional projects ranging from retail, through to identity programmes. I gained in depth knowledge about branding and brand identity management throughout my involvement for Motorola, Airtel, and Bank Mandiri, creating customer journey planogrames and global retail toolkits above and below the line