Sumario
Molly Baker is the CEO & Founder of Indie Consulting, a boutique digital marketing firm aimed at delivering empathetic, data driven marketing strategies to its clients. At the age of 27, Molly set out to redefine the traditional marketing consultancy structure, building a fully remote team of marketing consultants based across the U.S. with diverse perspectives and backgrounds. Since its founding three years ago, Indie Consulting has experienced 150% year-over-year company growth. In the last year alone, Molly has grown her team from 6 to 15 members.
An experienced Digital Marketing Specialist with a demonstrated history of working in the consumer goods industry, Molly is skilled in marketing and advertising technology, media planning and buying, audience development, data strategy, and measurement. Her insightful, culturally attuned leadership style empowers teams, and has been covered in “Stylus Future Thinking” and “The Call to Action” podcasts, and in “Isolated Talks”. Earlier this year, Molly was accepted into the Forbes Business Council and contributes monthly OpEds on everything from how to build a remote business to the importance of emotion in marketing.
Molly holds a Bachelor’s Degree from Villanova University. Before founding Indie Consulting, Molly drove Global Digital Marketing at Ben & Jerry’s and was a media buying expert at 360i in New York City. An avid runner, skier, and travel enthusiast.
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Positions
Founder & CEO
Capabilities include, but are not limited to:
- Defining presence and communication strategy through a digital centric lens.
- Democratizing data & digital performance to provide greater insights for learning and optimization.
- Evolving media planning, execution, and optimization through an outcome focused approach and varied channel strategy. Specific focus on programmatic/biddable media.
- Defining success, outlining best practices in brand playbooks, and establishing measurement & optimization processes for large organizations.
- On-boarding and operationalizing marketing technology (Data Management Platforms, Marketing Cloud Solutions, Advertising Technology).
- Training of internal teams to develop SMEs and operational digital teams.
Global Digital Strategist/Digital Marketing Manager
- Implementation and operations of Adobe Marketing Cloud – Target, Analytics, Audience Manager (DMP), and Campaign globally
- Develop digital communications & channel strategy, resulting in campaigns for new product launches, activism, and brand equity.
- Establishing digital measurement strategies, overseeing digital reporting and third party measurement studies.
- Developing global e-commerce strategies across retailer.com, delivery.com and DTC.
- Local market campaign development and executional support across North America, Europe and Asia.
- Agency management and partner collaboration.
- Collaboration with Unilever Ice Cream category teams and global digital teams to set best practices and strategies across Unilever.
• Driving engagement, content amplification & direct response across various social platforms.
• Managing strategy and campaigns driven by consumer insight.
• Applying findings in real-time optimizations through commitment testing & learning.
• Educating brands around best practices.
• Collaborating with other Agencies, Vendors, and Media
