WWF Russia - "Birds Records (Dich by Ivan Dorn)"
This ad is part of the ACT Responsible Collection
- Marca: WWF Russia
- País: Rusia
- Anunciante: WWF
| Título | Birds Records (Dich by Ivan Dorn) |
| Brief | To create a sustainable revenue stream for WWF programs for endangered birds protecting we transferred the music streaming model to the charity and founded Birds Records - first non-profit music label. The birdsong of endangered species became music samples available for free, on condition that all streaming proceeds go to WWF.The music video “Dich” is the starting point for Birds Records. “Dich” features the voices of endangered bird species. It's an illustration of human activities that influence the extinction of rare bird species. 9 stories, 9 different styles, 20 artists. Pollution is illustrated with dirty ink, the birds’ last dance consists of 120 hand drawn frames.We got over 1B impressions and earned 65% more than the most successful WWF campaign for birds.Birds Records changed the donation model, making it as simple as clicking the “play” button on a streaming service, and provided WWF with a stable flow of money. |
| Agencia | BBDO Russia Group |
| Campaña | Birds Records |
| Anunciante | WWF |
| Marca | WWF Russia |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Producto | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Music Video |
| Duración | |
| Director ejecutivo de creación | A...ey F....ov Sólo para suscriptores |
| Responsable de conceptos / redactor | P..r M....uk Sólo para suscriptores |
| Director artístico | A...ey L....ka Sólo para suscriptores |
| Managing Director | N....ia Ts.....va Sólo para suscriptores |
| DIRECTOR DE SERVICIO AL CLIENTE | Al....dr Ku.....ov Sólo para suscriptores |
| Director de cuentas | An.....ia Vi....na Sólo para suscriptores |
| Responsable de cuentas de agencia | Va.....na Zu....va Sólo para suscriptores |
| Productora | P....ck An.....on S...io Sólo para suscriptores |
| Music Partner | Un.....al M...c Sólo para suscriptores |
| Support organization | U...n ..r ..e pr.....ion .f b...s .f R...ia Sólo para suscriptores |
| Productor | M..i As....ni Sólo para suscriptores |
| Música | S...n To....an Sólo para suscriptores |
| Música | I..n D..n Sólo para suscriptores |
| Text | I..n D..n Sólo para suscriptores |
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