| Título | Heroes Return |
| Agencia | AMV BBDO |
| Campaña | Hero’s Return |
| Anunciante | Camelot Group |
| Marca | The National Lottery |
| Fecha de primera difusión/publicación | 2012 / 3 |
| Sector Empresarial | Lotería y juegos de azar |
| Lema | Life changing. |
| Sinopsis | Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him. Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold. In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences. In a moving final scene, as memories of the battle fade, we see that ‘Jack’ is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories. |
| Filosofía | To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes. |
| Medio | Televisión |
| Audio Post Production | Factory Studios |
| Planificador de cuentas | Alaina Crystal |
| Planificador de cuentas | Emily Harlock |
| Planificador de cuentas | Michael Lee |
| Director artístico | Adrian Rossi |
| Responsable de conceptos / redactor | Alex Grieve |
| Director de publicidad | Harriet Belsey |
| Director de publicidad | Paula Withell |
| Director de publicidad | Matthew Godfrey |
| Director de publicidad | Richard Bateson |
| Responsable de cuentas de agencia | Sarah Douglas |
| Responsable de cuentas de agencia | Lee Simpson |
| Responsable de cuentas de agencia | Kate Edwards |
| Responsable de cuentas de agencia | Robyn Puttergill |
| Responsable de cuentas de agencia | Lizzie Edwards |
| Productor de la agencia | Olly Chapman |
| Media Planner | Simon Jenkins |
| Realizador | John Hillcoat |
| Fotógrafo | Roland Neveu |
| Productor de la productora | Malarchy MacAnneny |
| Postproducción | The Mill London |
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