| Título | Bar Guy |
| Agencia | Brainchild Creative |
| Campaña | Light - Flex Your Power |
| Anunciante | Flex Your Power |
| Marca | Flex Your Power |
| Posted | Agosto 2006 |
| Sector Empresarial | Cuestiones medioambientales |
| Lema | If only everything was as easy to turn off as a light. |
| Sinopsis | The ads make the point t hat it's a lot easier to save energy by turning off a light than it is to deal with a range of other unpleasant life problems. |
| Filosofía | Contrast how easy it is to save energy vs. how hard it is to change other things. |
| Problema | People tend to forget simple energy saving steps - like turning off lights when they leave a room. |
| Resultado | TBD |
| Medio | Billboard |
| Mercado | Estados Unidos |
| Productor de la agencia | Laura Lindow |
| Other | Deborah Loeb |
| Director de cuentas | Deborah Loeb |
| Director creativo | jef Loeb |
| Director de publicidad | Wally McGuire |
| Fotógrafo | Curtis Myers |
| Director artístico | David Swope |
| Postproducción | XYZ Graphics |
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