| Título | Together against cancer |
| Brief | This campaign highlights the fact that: one in three persons get cancer. But everyone suffers. Instead of just collecting donations, this Christmas campaign sought to sell Sweden cancer Soceity’s own New Year’s Lanterns in benefit of cancer research. A beautiful and personal alternative to fireworks. A special Swedish version of “Auld Lang Syne” was written for the film by one of Sweden’s most loved sing & songwriter, Anna Ternheim. Every time the song was played on Spotyfi or similar audio players, money went to cancer research. The song reached top 5 on viral tracks on Spotyfi and was picked up by radio stations.People were invited to share the moment they light their New year’s lanterns on #togetheragainstcancer and it became a powerful manifestation in support of the war against cancer.On the 8th of December, the 40 000 lanterns were all sold out, before the campaign even peaked. |
| Agencia | King |
| Campaña | Together against cancer |
| Anunciante | Cancerfonden |
| Marca | Swedish Cancer Society |
| Posted | Enero 2019 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Sinopsis | The Swedish Cancer Society is an independent non-profit organization with the vision of finding cures for cancer. |
| Medio | Televisión y Cine |
| Director creativo | Frank Hollingworth |
| Responsable de conceptos / redactor | Pontus Ekström |
| Director artístico | Lotta Ågerup |
| Jefe de cuentas | Sunit Mehrotra |
| Planificador de cuentas | Per Wilson |
| Director de cuentas | Pernilla Berg |
| Responsable de cuentas de agencia | Lena Ivarsson |
| Supervisor depublicidad | Ulrika Svensson |
| Música | Anna Ternheim |
| Productora | Ned Newland |
| Realizador | Sheila Johansson |
| Productor de la productora | Nathalie Cohen |
| Fotógrafo | Paul Ozgur |
| Productor de la agencia | Markus Ahlm |
| Grading/Online | Max Strömberg |
| Empresa de creación sonora | Martin Mighetto |
| Empresa de creación sonora | Ellinor Nilsson |
| Postproducción | Chimney Group Singapore |
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