This Maker’s Mark installment out of Carmichael Lynch depicts the journey of a “Perfectly Unreasonable”, Maker’s Mark drinker.
Título | Perfectly Unreasonable |
Agencia | Carmichael Lynch |
Campaña | Perfectly Unreasonable |
Anunciante | Maker's Mark Distillery |
Marca | Maker's Mark |
Posted | Febrero 2025 |
Sector Empresarial | Sólo para suscriptores |
Medio | Televisión y Cine |
Duración | |
Realizador | M...us S�.....und Sólo para suscriptores |
Productora | A....my F...s Sólo para suscriptores |
Out of McCann, Lewis Hamilton and Charles Leclerc share the Italian beer of choice after a group of dedicated Peroni delivery people make the drop.
Título | The Welcome Present |
Agencia | McCann London |
Campaña | The Welcome Present |
Anunciante | Peroni Brewery |
Marca | Peroni Nastro Azzurro |
Fecha de primera difusión/publicación | 2025 / 3 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Medio | Televisión |
Duración | |
Actor /Celebridad | Charles Leclerc |
Actor /Celebridad | Lewis Hamilton |
Realizador | Martin Werner |
Productora | Craft / London |
Productora | The Family (Milan) |
When you support the community that raised you, your Modelo is well earned, as shown in this installment from Grey.
Título | Mijo |
Agencia | Grey |
Campaña | The Mark of a Fighter |
Anunciante | ABInbev / Grupo Modelo |
Marca | Modelo |
Fecha de primera difusión/publicación | 2025 / 3 |
Sector Empresarial | Bebidas alcohólicas |
Sinopsis | “The Mark of a Fighter campaign reaffirms Modelo as more than just a reward for life’s biggest victories—it’s a tribute to the grit and determination in every challenge we face along the way,” said Logan Jensen, Vice President of Brand Marketing, Modelo, at Constellation Brands. “This year, we’re amplifying these powerful stories of perseverance and pride with a significant increase in media investment, ensuring deeper connections with our consumers.” “For this year’s Mark of a Fighter spots we wanted to find fighters that would emotionally resonate with consumers. Characters like Mijo and the Catering Crew can be found in communities all across the country and Modelo could be the brand that not only makes them feel seen, but offers a reward for their fight, grit and determination.” – Sara Worthington & Armando Flores, Executive Creative Directors, Grey New York. To support these spots and celebrate each bucket alongside fans, Modelo is increasing its media investment in college basketball with a 48% year-over-year increase in March hoops. The media investment will allow the brand to have placements across all upcoming college basketball games through the championship airing on April 7 (67 in total). It will also allow Modelo to extend beyond linear TV to include Social and Digital for the first time during this key cultural moment. To drive deeper connection with Full Time Fans who never miss a game, bucket, or post-game celebration, Modelo is also teaming up with DraftKings for the Full Time Fan Challenge, Buckets for Bucks and helping fans level-up their courtside fashion by giving away exclusive Modelo and SLAM apparel collection that’s nothing but net. Fans can find details on both events at draftkings.com/modelo starting March 1. |
Medio | Televisión |
Duración |
For Ceres, We Are Social depicts the classic scenario of how something as simple as a band t-shirt can spark a lifelong friendship, even if your new friend isn't perfect.
Título | Bromance |
Agencia | We Are Social |
Campaña | Bromance |
Anunciante | Royal Unibrew |
Marca | Ceres |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Televisión |
Duración | |
Director creativo | M...ia La....ni Sólo para suscriptores |
Director creativo | Gi....pe Sc.....ne Sólo para suscriptores |
Director creativo adjunto | L...a V...ti Sólo para suscriptores |
Group Account Director | M...eo P...no Sólo para suscriptores |
Responsable de conceptos / redactor | S...ne C...i Sólo para suscriptores |
Strategy Director | M...a Pr....ri Sólo para suscriptores |
Strategy Director | ..e In.....cer Ma.....ng F....ry Sólo para suscriptores |
Strategist | M...o P....di Sólo para suscriptores |
Realizador | G...io R...ti Sólo para suscriptores |
Senior Video Editor | D...o S..e Sólo para suscriptores |
Senior Creative | G....io Bo.....sio Sólo para suscriptores |
Agency Account Manager | C....la B...i Sólo para suscriptores |
Senior Account Executive | G..a Pr....la Sólo para suscriptores |
Senior Account Executive | S...ne Be....ti Sólo para suscriptores |
Senior Editor | Ga....le Ta.....ino O...ni Sólo para suscriptores |
Productora | .e ..e S...al S....os Sólo para suscriptores |
Agency Lead | S...ro A....li Sólo para suscriptores |
Production Supervisor | G...ia C...ra Sólo para suscriptores |
Video Editor | L..a D....ni Sólo para suscriptores |
Animación | Da....ni Sólo para suscriptores |
Leo Burnett Peru uses live cameras to let the sunset shine through in this creative out of home campaign for Corona.
Título | Sunsets Billboards |
Agencia | Leo Peru |
Campaña | Sunsets |
Anunciante | AB Inbev |
Marca | Corona |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Medio | Exterior |
Duración | |
Responsable de la creación | B..o N....ga Sólo para suscriptores |