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Best Digital Innovation Ads
The best digital innovation advertisements and campaigns worldwide.

Most Innovative Ads of the Month : May 5, 2021

1

Moen - Own the Ocean

Want to invest in the future of water?

TítuloOwn the Ocean
Agencia
Campaña Own the Ocean
Anunciante Moen Inc.
Marca Moen
Fecha de primera difusión/publicación
Sector Empresarial Utensilios domésticos, decoración y jardinería
Sinopsis Premiering today on Earth Day, Havas Chicago worked with Moen to launch an NFT auction which will give the public an opportunity to “Own the Ocean” (support a cleaner ocean). The campaign is part of Mission Moen – the brand’s sustainability commitment – and aims to raise awareness of ocean plastic pollution. All proceeds from the auction – which will be open April 22-28 at opensea.io – will benefit 5 Gyres – a leading non-profit focused on stopping the flow of plastic pollution.
Medio Web Film
Duración
Responsable de la creación
Director del grupo de creación
Managing Director
Director creativo
Director creativo
Director de cuentas
Associate Strategy Director
Sr Producer
Director artístico
Responsable de conceptos / redactor
Jefe de cuentas
Sr Project Manager
Havas Media SVP Client Leader
VP Client Leader
Planning Supervisor
Planning Associate
Social Associate Director
Social Specialist
2

Jeju Tourism Organization - Slow Road

A safer way to travel.

TítuloSlow Road
Agencia
Campaña Slow Road
Anunciante Jeju Tourism Organization
Marca Jeju Tourism Organization
Fecha de primera difusión/publicación
Sector Empresarial Destinaciones (Países y lugares)
Sinopsis a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route instead. The service is designed for travelers visiting South Korea’s stunning Jeju Island to help them make the most of their trip. Using big data, developers crunched through 65,000 different points of interest across Jeju, then cross-referenced with data from social media and online searches via demographics, weather, time, and more with an aim to provide unique travel experiences and to assist safe trips during Covid-19. Jeju Island is known to many as one of the most picturesque places in South Korea with designated UNESCO World Heritage sites. With Covid-19, Jeju Island is now an even more popular road trip destination for South Koreans as travelling abroad has become extremely difficult. Some 87% of those who travel in Jeju get around the island by car with growing numbers of safety-conscious tourists preferring socially distanced travel in their own vehicles. With an aim to aid safe travels and to offer diverse experiences, Slow Road recommends a total of 50 different routes that connect popular attractions with lesser-known scenic spots in seven different regions, each coming with a distinctive theme that captures the multifaceted beauty of Jeju. Each route offers five to eleven waypoints to offer a wide selection of scenic routes to appeal to different demographics throughout the changing seasons, including the added benefit of reducing traffic congestion on main routes around the island. Once arriving in Jeju Island and activating T Map, the most widely used mobile navigation app in South Korea, travelers are directly led to a dedicated Slow Road page where they can explore various routes under different themes. Simply choose a favorite route, then the app will automatically give directions through multiple waypoints.
Medio Integrated Media/360 Activation
Duración
Director creativo
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Ejecutivo de cuentas
Ejecutivo de cuentas
Ejecutivo de cuentas
PR manager
Realizador
Productora
Director de fotografía
Developer
Developer
Product Manager
UX Designer
Digital Analyst
Creative Directors Seontaeck Kim, Joohee Lee
Copywriters Hyewon Hyun, Jeongsil Lee
Account Executives Choongok Lee, Jeehee Yang, Hyeonmun Kim
PR Manager Donghan Kim
Film Director Churl Gwon / THE SHOT
Director of Photography Inkyu Lee / THE SHOT
Developer Bokyeom Kim / T Map Mobility
Service Planner Yonghun Kim, Serin Son / T Map Mobility
Product Manager Hyojeong Jang
UX Designer Sooyeon Baek
Big Data Analyst Keeduk Kim / BOXTREE
3

Solo App - The Mood Modifier

Get back in the rhythm of life.

TítuloThe Mood Modifier
Agencia
Campaña The Mood Modifier
Anunciante Solo App
Marca Solo App
Fecha de primera difusión/publicación
Sector Empresarial Salud y productos farmacéuticos
Sinopsis Research has long connected the loneliness of older adults living in long-term care to physical decline. But during the global pandemic, the situation has vastly deteriorated. Lockdowns have forced aged residents to experience greater social isolation. Cut off from outside visitors and contact with other residents; they've suffered increased stress, anxiety, depression, even death. As a result, millions of residents' emotional health has seen a significant decline—calling for a new technological solution. But how can we improve people's emotional well-being in long-term care when we don't know how they truly feel? The Mood Modifier from SOLO. The first mobile app that detects emotions and picks a selection of personalized music to help patients get back in the rhythm of life. • The mobile's camera utilizes facial recognition to detect emotions • Then creates a unique data imprint that ranks happiness, calmness, sadness, energy, and mood • This collection of emotional algorithms triggers the AI-predicting model and selects the right music for their emotional state With a simple user-set up and daily, monthly, and annual tracking, the user and staff keep on top of progress made. This idea and application give older adults a renewed sense of happiness and joy by enabling them to modify their moods.
Medio Interactivo
Duración
4

ClientEarth - Playlists for Earth

Share one that speaks to you.

TítuloPlaylists for Earth
Agencia
Campaña Playlists for Earth
Anunciante ClientEarth
Marca ClientEarth
Fecha de primera difusión/publicación
Sector Empresarial Medio ambiente y ecología
Sinopsis The Campaign idea of Playlist For Earth calls on the musical creativity of people around the world to deliver an awareness message to a broad audience. The idea is original and impactful: Celebrities, influencers, and citizens use the song titles of the playlists they create to deliver a message.The song titles on each playlist, when read as a sentence, communicate a powerful message about the climate crisis. The campaign allows the music world to start important conversations with fans – about action on climate change and hope for a better future. In a playful way people will inspire each other to create and share playlists on social media. The result is an original, emotional and impactful kind of modern activist poetry.
Medio Interactivo
Duración
5

Greenpeace - Logo Pollution

Turkey is number one in Europe at something they wish they are not.

TítuloLogo Pollution
Agencia
Campaña Logo Pollution
Anunciante Greenpeace
Marca Greenpeace
PostedAbril 2021
Sector Empresarial Cuestiones medioambientales
Medio Web Film
Duración
EDITOR'S PICK
+1

Fabogesic - A Responsibility Dose

#GoAgainstSelfMedication

TítuloA Responsibility Dose
Agencia
Campaña A Responsibility Dose
Anunciante Fabogesic
Marca Fabogesic
Fecha de primera difusión/publicación
Sector Empresarial Salud y productos farmacéuticos
Sinopsis People are harmfully self-medicating worldwide and the pharmaceutical industry’s communication is at least partially responsible. In Argentina alone, 50% of people self-medicate. This leads to more than 60 deaths per day. Fabogesic Ibuprofen’s strategy was powerful: communicating in a responsible manner encouraging people not to consume our product for minor discomforts. The campaign’s goal was to raise awareness on self-medication, and change people’s minds about pain: some aching is healthy if you’ve made an effort. That’s why we invited people to consider a number of alternatives to painkillers (e.g. ice, resting, stretching, etc.) at every touchpoint.
Medio Integrated Media/360 Activation
Duración
Responsable de la creación
Director ejecutivo de creación
Director creativo
Director creativo
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Productora
Realizador
Productor ejecutivo
Productor ejecutivo
Productor delegado
Film Music
Case Music
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