As part of its ongoing "Pause is Power" platform, Powerade has created an amendment added to the contract that protects athletes' right to pause without the fear of losing their sponsorship.
Título | The Athlete's Code |
Agencia | Ogilvy New York |
Campaña | The Athlete's Code |
Anunciante | Coca-Cola Company |
Marca | Powerade |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Web Film |
Duración |
In the latest installment of the ‘Where Everything’s Done Proper’ campaign, Sarah Lancashire stars as the no nonsense Head of Security to find the guilty party responsible for theft at the Yorkshire Tea head office.
Título | Where Everything’s Done Proper |
Agencia | Lucky Generals |
Campaña | Where everything’s done proper |
Anunciante | Yorkshire Tea |
Marca | Yorkshire Tea |
Fecha de primera difusión/publicación | 2025 / 1 |
Sector Empresarial | Café, té, bebidas a base de chocolate calientes, preparados para el desayuno |
Sinopsis | Sarah Lancashire CBE is the latest recruit to join the Yorkshire Tea team and fulfil a job that only they can do. Following in the footsteps of the likes of Sir Patrick Stewart and Sean Bean, she plays the head of security at Yorkshire Tea’s head office, yet another example of the brand only employing the best and doing things ‘proper’. When staff find the biccies have gone walkabout at Yorkshire Tea head office, it falls to the no-nonsense Head of Security to find the guilty party - enter Sarah Lancashire, who wastes no time in getting down to business and investigating who is responsible. After giving poor old Barry the third degree and dragging out cheese triangle confessions from Anya, the culprit is hunted down via CCTV and a carelessly discarded wrapper. However, just as the case looks resolved, a missing stapler sees security back on the case... This is the latest installment in the ‘Where Everything’s Done Proper’ campaign, which was launched in 2017. Yorkshire Tea places ‘properness’ at the heart of everything it does and that includes recruiting the best people for the job - the success of the campaign has allowed Yorkshire Tea to welcome new talent to the team from outside the county. Previous stars to join the team are Sir Patrick Stewart, Sean Bean, Sir Michael Parkinson, the Brownlee Brothers, Dynamo and the Kaiser Chiefs. |
Medio | Televisión |
Duración | |
Montaje | Final Cut |
Productora | Stink Films |
Realizador | Traktor |
Productor ejecutivo | Andrew Levene |
Productor | Mikey Levelle |
Offline Editor | Ryan Beck |
Postproducción | Black Kite |
Colorista | George Kyriacou |
Empresa de creación sonora | No8 |
Sound Engineer | Sam Robson |
Visual Effects Supervisor | Jonny Lamb |
Post-production Producer | Chloe Ensor |
Music Supervision | DeepCuts |
Music Supervision | Quintin van der Spek |
This comical spot out of Publicis Conseil for Nescafé shows that the best medicine for the morning blues is a strong cup of joe.
Título | The Day Is Ours For The Making |
Agencia | Publicis Conseil |
Campaña | The Day Is Ours For The Making |
Anunciante | Nestlé |
Marca | Nescafé |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Medio | Televisión |
Duración | |
Productora | Pr.....ous P...s Sólo para suscriptores |
Realizador | J..e M...ty Sólo para suscriptores |
Oatly sets up a good ole fashioned taste test to see which milk beverage Santa actually prefers, once and for all.
Título | Santa Taste Tests |
Agencia | In-House |
Campaña | Santa Taste Tests |
Anunciante | Oatly |
Marca | Oatly |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Medio | Eventos |
Duración |
Coca-cola capitalizes on the popularity of emojis with a new campaign that allows consumers to unlock hundreds of exclusive vouchers redeemable at participating Coca-Cola food and entertainment partners in Saudi Arabia.
Título | Emoji Coke |
Agencia | VML Riyadh |
Campaña | Emoji Coke |
Anunciante | Coca-Cola Company |
Marca | Coca-Cola Middle East |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Redes Sociales |
Duración |
Lavazza’s latest campaign, “Pleasure Makes Us Human,” introduces Luigi, a charming robot barista, who dreams of experiencing the joy he observes in humans sipping coffee. The heartwarming film, featuring Steve Carrell and John Krasinski, cleverly blends technology and emotion to remind us of life’s simple pleasures. Luigi’s journey serves as a touching metaphor for the uniquely human ability to find delight in everyday moments, a message brought to life through innovative storytelling across global media channels.
Título | Pleasure Makes Us Human |
Agencia | VML Italia |
Campaña | Pleasure Makes Us Human |
Anunciante | Lavazza |
Marca | Lavazza |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Medio | Televisión |
Duración |