Best campaigns this month in the beverages category.

Gatorade’s latest campaign out of Isla Republica aims to inspire viewers to dream big and stay hydrated, pushing athletes to sweat for their sports dreams. Brought to life by Nico Pérez Veiga from Primo.

Isla Republica Buenos Aires, Argentina

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1344

• Marca: Gatorade
• País: Argentina

• Anunciante: PepsiCo Inc.

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Título	Dreams
Agencia	Isla Republica
Campaña	Dreams
Anunciante	PepsiCo Inc.
Marca	Gatorade
Fecha de primera difusión/publicación	2025 / 3
Sector Empresarial	Bebidas gaseosas
Filosofía	If you’re an athlete, you have dreams, whether you’re a professional or just starting out. Dreams aren’t just for pros. Amateurs also dream of trophies, records and sporting feats. And to reach those, they have to sweat for them. That’s why in this campaign, Gatorade invites everyone to dream big, and to stay hydrated with Gatorade’s electrolytes to sweat for their sports dreams, until they make them true. Nico Pérez Veiga from Primo was the architect behind this world of fantasy and amateur dreams.
Medio	Televisión
Duración	83 seconds
Banda Sonora	‘Where's your head at’ by Basement Jaxx
Regional Senior Marketing Director	Martín Watson
Regional Marketing Director	Gonzalo Chigó
Regional Marketing Manager	Alvaro Ascenzo
Responsable de la creación	Ariel Serkin
Responsable de la creación	Rodrigo Grau
Chief Strategy Officer	Mariano Serkin
Chief Operating Officer (COO)	Ignacio Gonzalez
Director ejecutivo de creación	Celeste Dalairac
Director ejecutivo de creación	Julian Tachella
Director ejecutivo de creación	Matias Eusebi
Director creativo	Nicolas Trapanese
Director creativo	Santiago Estevez
Responsable de la producción	Coqui Gimenez Uriburu
Productor	Laura Fassi
Marketing Manager	Victoria Clucellas
Head of Global Accounts	Pía Ithurralde
Head of Design	Diego Correa
Director de proyectos	Martina Gómez
Head of Strategy	Romina Celone
Head of Digital	Sebastián Santana
Head of Media	Suyin Barrios
Productora	Primo Content
Realizador	Nicolás Perez Veiga
Executive Director	Carolina Cordini
Productor	German Lentini
Productor	Gala Gonzalez Costes
Director de fotografía	Pierre Kerchove
Director artístico	Valentina Luppino
Montador	Paula Baialardo
Colorista	Alejandra Lescano
Final Mix	Martin Porta
VFX	Post Reino Buenos Aires
Post Production Coordinator	Sebastian Lopez

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Grammy-nominated music artist Jelly Roll stars in this spot out of Maximum Effort for the health-adjacent soda brand Zevia, with a playful nod to a 1991 Cindy Crawford commercial.

ARK Agency’s ad for Löfbergs immerses viewers in a visually and audibly rich experience, urging you to 'Feel The Lof' through mouthwatering footage.

Powerade’s “It Takes More to Get This Far” campaign highlights the brand’s commitment to fueling athletes with electrolytes, featuring star players Alex Karaban, Caleb Love, and Saniya Rivers as they power through March Madness.

Ogilvy New York New York, Estados Unidos

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3150

• Marca: Powerade
• País: Estados Unidos

• Anunciante: Coca-Cola Company

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Título	It Takes More To Get This Far
Agencia	Ogilvy New York
Campaña	It Takes More To Get This Far
Anunciante	Coca-Cola Company
Marca	Powerade
Fecha de primera difusión/publicación	2025 / 2
Sector Empresarial	Bebidas no-alcohólicas
Sinopsis	As the Official Hydration Partner of March Madness®, POWERADE supports athletes on-and-off the field and provides them with MORE electrolytes to power their journey to perform their best when it matters most. To further bring this to life, the new campaign features POWERADE’s recently announced star athlete partners, University of Connecticut (UConn) Huskies forward ALEX KARABAN, University of Arizona Wildcats guard CALEB LOVE, and North Carolina State University (NC State) Wolfpack guard SANIYA RIVERS.    "Winning at the highest level takes relentless dedication, and I’ve experienced firsthand the grind it takes to get there," said UConn forward, Alex Karaban. "As I prep for this year’s tournament, I can’t wait for fans to check out the new campaign to see how POWERADE fuels me every step of the way.”    “Heading into our 3rd straight March Madness® campaign, it’s been incredible to see the growth that POWERADE has experienced over the last few years,” said Tom Gargiulo, CMO of BODYARMOR Sports Nutrition. “As the Official Sports Drink of the NCAATM, we couldn’t be more excited to work with a few most of the most dynamic athletes in college basketball and show fans and consumers everywhere that POWERADE offers MORE than the competition.”    To further amplify the campaign’s footprint, the brand is also teaming up with more than 35 NIL athletes from colleges and universities across the country for supporting digital and social media content.    The campaign content for “IT TAKES MORE TO GET THIS FAR” includes an athlete-agnostic 30 sec TV spot and supporting content featuring athlete partners ALEX KARABAN, CALEB LOVE, and SANIYA RIVERS.
Medio	Web Film
Duración	30 seconds
Realizador	Jackson Tisi

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In this spot created by Weber Shandick for FUZE, iced tea embarks on an epic cross-country journey to introduce Canadians to its freshly rebranded taste, turning a simple iced tea sip into a nationwide movement.

Weber Shandwick - Toronto Toronto, Canadá

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1138

• Marca: FUZE Iced Tea
• País: Canadá

• Anunciante: Coca-Cola Company

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Título	The Great Flavour Run
Agencia	Weber Shandwick - Toronto
Campaña	The Great Flavour Run
Anunciante	Coca-Cola Company
Marca	FUZE Iced Tea
Fecha de primera difusión/publicación	2025 / 3
Sector Empresarial	Bebidas no-alcohólicas
Medio	Televisión
Duración	90 seconds

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