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Best ads from Eastern Europe & Central Asia Ads of the Month
1
Jack Daniel's - Klek Shot
Jack Daniel’s turned a nostalgic Sofia icon, the "klekshop," into the "Klek Shot" pop-up bar, where visitors squatted to try their Tennessee Apple whiskey, blending local culture with creative marketing to captivate youth and generate buzz.
| Título | Klek Shot |
| Agencia | NEXT-DC |
| Campaña | Klek Shot |
| Anunciante | Brown-Forman Corporation |
| Marca | Jack Daniel's |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Duración | |
| Director creativo | M....il Za.....ev Sólo para suscriptores |
2
Radegast - Beer made from air
Radegast has championed water conservation by brewing beer with minimal water usage and created Radegast Futur, the first Czech beer brewed from the air, to raise national awareness and spark a conversation about water conservation.
| Título | Beer made from air |
| Agencia | Triad |
| Campaña | Beer made from air |
| Anunciante | Pivovar - Radegast |
| Marca | Radegast |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Duración | |
| Leading agency | T...D P...ue Sólo para suscriptores |
| PR Agency | B...n &...; R..e Sólo para suscriptores |
| Supporting agency | Bo.....ng Com.......ion Sólo para suscriptores |
| Production Agency | P..k F...s Sólo para suscriptores |
3
TBC - The First Day, The Independence Day
Playmakers
The campaign shows Georgia's journey towards independence, using symbols from demonstrations and resonating deeply with the message "Independence starts with you," generating 15 million views and record brand engagement.
| Título | The First Day, The Independence Day |
| Brief | Remember your first solo walk to school? The mix of confusion and hesitation, yet filled with courage and determination?The video captured this moment, the insight mirroring Georgia's ongoing journey, filled with "what ifs." Staying true to our European path raises doubts, especially among the older generation: What lies ahead? Is it too late? Could it be the wrong direction? What if it’s risky? Turning back may seem safer—these are the same questions our main character faces on her first journey.But the answer is clear: This is the path we must take if we seek freedom. Only independent people can build an independent state.We incorporated numerous symbols from the demonstrations: the whistleblower, marching Gen Z, messages on the walls, and both EU and Georgian flags. The song featured was already a key theme in user-generated content from the demonstrations.The campaign generated 15 million views, set a record for brand engagement, and received thousands of encouraging comments. It strengthened the brand’s status as a lovemark among the target audience, resonating deeply with the main message: „Independence starts with you“. |
| Agencia | Playmakers |
| Campaña | The First Day, The Independence Day |
| Anunciante | TBC Bank |
| Marca | TBC |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Web Film |
| Duración | |
| Director creativo | K..a Ka.....dze Sólo para suscriptores |
| Strategist | N..a She......dze Sólo para suscriptores |
| Director artístico | M..i Lor.......dze Sólo para suscriptores |
| Account Lead | M...o Sam......ili Sólo para suscriptores |
| Diseñador gráfico | R...an B....ze Sólo para suscriptores |
| Productor ejecutivo | B...o Meb......ili Sólo para suscriptores |
| Productor delegado | S...io Ben......ili Sólo para suscriptores |
| Director de producción | S...io Or......dze Sólo para suscriptores |
| Director de producción | K..a Lo....ze Sólo para suscriptores |
4
Unicef - Playing With No Fear
To help Ukrainian children cope with the stress of air raid alarms, a therapeutic song and dance were created, along with developmental games, to ease anxiety and support resilience, transforming fear into opportunities for healing and growth.
| Título | Playing With No Fear |
| Brief | Air raid alarms have become a harsh reality for all Ukrainians, but for young children, they bring relentless stress and fear, halting critical brain development in these formative years. To counter this, we created a therapeutic song and dance—a soothing ritual to help children regain calm and stability. Each word and movement is rooted in psychology, designed to ease anxiety and support resilience. Alongside, we introduced simple developmental games, helping kids rebuild self-control and nurture growth, even in shelters. Our project transforms moments of fear into a chance for healing, grounding, and play. |
| Agencia | Postmen |
| Campaña | Playing With No Fear |
| Anunciante | UNICEF |
| Marca | Unicef |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Duración | |
| Creative Producer | O..a My.....ts Sólo para suscriptores |
| Sound Designer | I..r Bo.....nko Sólo para suscriptores |
5
Kotex - She Can!
Kotex addressed discrimination against women in sports in Kazakhstan by launching a campaign featuring a popular football team and an MMA fighter, sparking a national conversation and gaining over 1 million views, with the film going viral in Russian and Uzbek media.
| Título | She Can! |
| Agencia | FCB Artgroup |
| Campaña | She Can! |
| Anunciante | Kimberly-Clark |
| Marca | Kotex |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Web Film |
| Duración | |
| Director artístico | O..g T..y Sólo para suscriptores |
| Responsable de conceptos / redactor | T..s Tu....va Sólo para suscriptores |
| Director Digital | R...an ..m Sólo para suscriptores |
| General Manager | R...am Ku.....ev Sólo para suscriptores |
| Director creativo | N...ta Fr......kiy Sólo para suscriptores |
EDITOR'S PICK
+1
Marodi - A soup to remember (Film)
The campaign used alphabet soup pasta and books to creatively promote and preserve the cultural heritage of Međimurje, Croatia, successfully leading to the declaration of Međimurska Popevka Day and fostering intergenerational connections.
| Título | A soup to remember (Film) |
| Brief | The creative idea was to promote and preserve the cultural heritage of Međimurje, Croatia, through a unique and engaging approach that resonates with the local community. We utilized alphabet soup pasta as a creative product: Marodi created a collection of five books, each containing a small package of pasta with an exact number of letters for one song represented in the book. This creative idea celebrates culture and encourages intergenerational knowledge transfer by making it engaging for younger generations to learn about their heritage. The campaign goal was to declare Međimurska Popevka Day by the local government, and we succeeded. The collaboration with public figures and numerous activities helped making a connection with the target audience, and the unique approach helped in reaching the reason why we created this campaign: to preserve the cultural heritage of Međimurje, but in an organic way, by making generations spend time together and collaborate. |
| Agencia | Bruketa&Zinic&Grey |
| Campaña | A Soup to Remember, Marodi/Marodi |
| Anunciante | Marodi d.o.o. |
| Marca | Marodi |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | N...la Z...c Sólo para suscriptores |
| Director creativo | ..o P...r Sólo para suscriptores |
| Director creativo | N...la Z...c Sólo para suscriptores |
| Director artístico | A...ea K...ic Sólo para suscriptores |
| Director de cuentas | R....ta K....ec Sólo para suscriptores |
| Director de cuentas | Se.....an G..y Sólo para suscriptores |
| Responsable de cuentas de agencia | K...a J...c Sólo para suscriptores |
| Responsable de conceptos / redactor | L..a Z...o Sólo para suscriptores |
| Designer | T..i B...ic Sólo para suscriptores |
| Head of Social Media | t....na Ko......vic Sólo para suscriptores |
| Responsable de cuentas de agencia | P...a P...ic Bl....ko Sólo para suscriptores |
| General Manager | M....la �..la Sólo para suscriptores |
| PR Senior | Kr....na G....ac Sólo para suscriptores |
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