Out of Lola MullenLowe, this beautifully shot, palpable installment will leave you craving a Magnum ice cream bar.
Título | Birds |
Agencia | LOLA MullenLowe |
Campaña | Crack |
Anunciante | Unilever |
Marca | Magnum |
Fecha de primera difusión/publicación | 2025 / 3 |
Sector Empresarial | Helados |
Sinopsis | Created alongside its global creative agency, LOLA MullenLowe, Magnum brings its unmistakable thick, cracking chocolate sound into the spotlight. The brand is committed to keeping its chocolate coating as thick as possible, making each bite so loud that it enhances the indulgence of every ice cream in its portfolio. But while consumers love it, the rest of the world may not be as thrilled. Elegance, pleasure, and chaos collide in a series of slow-motion films directed by Martin Werner, capturing the reactions triggered by an innocent yet loud Magnum bite. These films take viewers on a journey through a walk in the park, a silent library, a highly competitive pool match, and a relaxing evening at home. Set to roll out across cinema, TV, and digital platforms, the campaign will launch in multiple markets worldwide, including Europe, the UK, and Turkey. Each film is accompanied by matching print and OOH materials that capture the world's exact reaction when our lead characters give in to pleasure. |
Medio | Televisión |
Duración | |
Lead Agency | LOLA MullenLowe |
Productora | LOLA MullenLowe |
Director ejecutivo de creación | Tomás Ostiglia |
Director creativo | Jorge Zacher |
Director creativo | Dante Zamboni |
Miembro del equipo creativo | Ezequiel Scarpini |
Miembro del equipo creativo | Josefina Mateo |
Social Media Manager | Ana Tejeiro |
Managing Director | Tom Elliston |
Jefe de cuentas | Sofía Pérez-Arellano |
Responsable de la producción | Felipe Calviño |
Productor | Jorge Saade |
Realizador | Martin Werner |
Productor ejecutivo | Pablo Martinez |
Productor | Dani Molina |
Director de fotografía | Nicolaj Bruel |
Jefe de decorados | Laura Sabat |
Make-Up Artist | Manel Rosa |
Postproducción | Bacon X |
Efectos especiales | Bacon X |
Efectos especiales | Jan Tvilling |
Director creativo | Jan Tvilling |
VFX Executive Producer | Lorène Lescanne |
VFX Producer | Louise Bejerholm |
Empresa de creación sonora | Ballad |
Sound Designer | Adrian Aurelius |
Productor ejecutivo | Gregers Mærsk Møller |
Producción musical | Big Sync Music |
Fotógrafo | Alejandro Burset |
Productor ejecutivo | Marcela Moracci |
Head of Design | Juan Sebastián Moreno |
Digital creation | Rodrigo Muñoz |
Digital creation | Blanca López |
Digital creation | Lara Ramirez |
Director de cuentas | María Victoria Rossetti |
Ejecutivo de cuentas | Yuanci Vidal |
Head Of Planning | Camilla Facin |
Strategy Supervisor | Bruno Yanagui |
Director de producción | Eva Lorenzana |
Location Manager | Emilio Fenies |
Director artístico | Aintzane Gurrea |
Responsable de vestuario / estilista | Lucia López Spinola |
Casting Director | Edu Prado |
Animals | Andrés Albarracín |
Montador | Rasmus Nyholm Schmidt |
Post Grading | Sam Gilling |
Postproducción | ManvsMachine |
Photographer Assistant | Gabriel de la Morena |
Photographer Assistant | Alvaro Tomé |
Director artístico | Mariano Legname García |
This charitable effort, lead by Puck, proudly features the recipes of Lebanese Women. “Recipes for Change”, the campaign out of FP7 McCann, captures the emotions of families in need, as well as the beauty and warmth of the meals they cook.
Título | Recipes For Change |
Agencia | FP7 McCann |
Campaña | Recipe For Change |
Anunciante | Arla Foods |
Marca | Puck |
Fecha de primera difusión/publicación | 2025 / 3 |
Sector Empresarial | Comida |
Sinopsis | In the midst of a prolonged conflict that has forced countless families to flee their homes, Puck —a leading and trusted brand across the Middle East and a steadfast ally to mothers - is proud to announce Recipe for Change - a sustainable source of financial support, designed to empower and support affected Lebanese families. Recipe for Change is not just a Ramadan campaign, but an innovative economic model that transforms treasured family recipes into market-ready products that local chefs can proudly feature on their menus across the region and eventually the world. Lebanon faces one of its toughest crises, with 1.3 million people displaced—mostly mothers and children—returning to shattered homes and disrupted livelihoods. Recipe for Change offers more than a meal; it connects communities, supports affected Lebanese families and helps build sustainable futures for their families, all made possible by Puck. This Ramadan, Puck partners with esteemed global and regional restaurants, including Abdelwahab, Safadi, Habib Beirut, Kaak Al Manara, Mosaic, Karam Beirut, and Manaret Beirut in the Middle East, to feature these heartfelt dishes worldwide and connecting Lebanese expats and diners directly to the legacy of these moms. Featured recipes include Amani’s Special Spinach Fatayer, Feryal’s Special Kibbet Batata, Nada’s Special Macaroni B Crème, Viviane’s Special Mahalabia, Ibtihaj’s Special Zenkoul, and Fidaa’s Special Cheese Ma’amoul - each a cherished family tradition that tells a story of resilience and hope. By enjoying these meals, diners join a movement to rebuild lives, one recipe at a time. Each dish is served on a bespoke, AI-illustrated plate inspired by the personal journeys of the mothers behind the recipes. QR codes on the plates unlock their stories, emphasizing how every meal is an opportunity to rebuild what has been lost. In collaboration with Dubai Cares, a UAE-based global philanthropic organization recognised by the United Nations, all campaign proceeds will directly support affected Lebanese families, helping them provide for them and help rebuild their lives. |
Medio | Case Study |
Duración | |
Managing Director | Tarek Ali Ahmad |
Responsable de la creación | Federico Fanti |
Director ejecutivo de creación | Nayaab Rais |
Director creativo | Ivan Bormaister |
Director creativo | Jonathan Cruz |
Director creativo adjunto | Rob Hall |
Director creativo adjunto | Manar Abdulla |
Director creativo adjunto | Liam Galt |
Director artístico | Francesco Negri |
Director artístico | Roy Sebastian |
PR manager | Roksar Kamal |
Head of Strategy | Nick Salter |
Head of Digital | Ibrahim Hasan |
Productor ejecutivo | Amin Soltani |
Videographer | Marcos Cardoso |
Productora | Tres Content |
Productor ejecutivo | Noor Noor Dagher |
Productor | Adriana Diab |
Productor delegado | Rytta Mezher |
Director de producción | Elissia Chamat |
Chief Creative Director | Paulo Tavora Engler Pinto |
Concepción / Redacción | Shaza Yousef |
Finalizing | Abdul Wahid |
Finalizing | Rahim Parambayil |
Retocador | Amit Borawake |
Business Director | Maria Bjorkman |
Director de cuentas | Dalia Hosny |
Responsable de cuentas de agencia | Farah Safi |
Ejecutivo de cuentas | Esther Sequeira |
Strategy Director | Nadia Miranda |
Creative Operations Manager | Cynthia Sarkis |
Creative Operations Manager | Christina Abouzeid |
Social Media Manager | Maria Corban |
Productora | Craft |
Productor | Christel Abdel Sater |
Realizador | Elie Fahed |
Director de fotografía | Mark Khalife |
Gaffer | Mizyed Azrai |
Sound Recordist | Rawad Hobeika |
Postproducción | Whiplash |
Director artístico | Maria Nakouzi |
Wardrobe Stylist | Tamara Haddad |
TBWA\London skillfully depicts the elegance of a McVitie's signature chocolate round in their latest installment.
Título | All the Mmms |
Agencia | TBWA\London |
Campaña | More than a Biscuit |
Anunciante | McVitie’s |
Marca | McVitie’s |
Fecha de primera difusión/publicación | 2025 / 3 |
Sector Empresarial | Comida |
Medio | Televisión |
Duración | |
Director ejecutivo de creación | Paul Jordan |
Director creativo | Harriet Russell-Vick |
Miembro del equipo creativo | Beck Dunn |
Strategy Director | Raquel Chicourel |
Strategist | Bhrena Marino |
Business Director | Gareth Hughes |
Director de cuentas | Sophie Perry |
Ejecutivo de cuentas | Yael Setty |
Productor de la agencia | Felicity Bingham |
Producción | OUTSIDER |
Realizador | Chris Balmond |
Director de fotografía | Will Bex |
Productor | Zeno Campbell |
Montador | James Rosen |
Sound Engineer | Ben Gulvin |
Consumer PR Agency | Taylor Herring |
Media Agency | Manning Gottlieb OMD |
If you're watching a movie, you simply can't forget the Butterkist, as shown in this comical campaign out of St. Luke's Communications.
Título | Go grab the Butterkist |
Agencia | St. Luke’s Communications |
Campaña | Go Grab The Butterkist |
Anunciante | KP Snacks |
Marca | Butterkist |
Fecha de primera difusión/publicación | 2025 / 3 |
Sector Empresarial | Papas fritas, crocantes maicitos, galletas y palitos salados |
Sinopsis | KP Snacks brand, Butterkist, settles into its seat in a new campaign which draws the viewer into tense dramatic cinematic moments and – just as dramatically - signs off with its trade-mark humour. The latest “Go grab the Butterkist” campaign, which is created by St Luke’s sees the brand take full ownership of movies, and will appear across VOD and social. The new campaign uses the strapline: ‘For every movie moment: go grab the Butterkist’; and launches with two films from 17 March, as well as bespoke social content. |
Medio | Televisión |
Duración |
In this spot by agency Pablo, Gordon Ramsey quashes any notion that Flora dairy free butter doesn't work as well as the stuff we get from cows.
Título | Skip The Cow |
Agencia | Pablo |
Campaña | Skip the Cow |
Anunciante | Upfield Holdings B.V. |
Marca | Flora |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Medio | Televisión |
Duración | |
Productora | Biscuit Filmworks UK |
Music / Sound Design | Jungle Studios |
Director ejecutivo de creación | ..n W...s Sólo para suscriptores |
Director creativo | C....ie ..e Sólo para suscriptores |
Director creativo | D...d S....ey Sólo para suscriptores |
Planning Director | J..n De....ux Sólo para suscriptores |
Chief Executive Officer (CEO) | G...th M...er Sólo para suscriptores |
DIRECTOR DE SERVICIO AL CLIENTE | P...r M....on Sólo para suscriptores |
Business Director | J...e Isa.......ards Sólo para suscriptores |
Responsable de cuentas de agencia | A..e Go.....in Sólo para suscriptores |
Productor | K...n Wh.....use Sólo para suscriptores |
Productor | S...y L....us Sólo para suscriptores |
Project Director | D..i O...n Sólo para suscriptores |
Director de proyectos | A...r M....re Sólo para suscriptores |
Realizador | A...n S....er Sólo para suscriptores |
Productor | P...y Du.....is Sólo para suscriptores |
Director de fotografía | Ch......her S....al Sólo para suscriptores |
Casting | T...nt Re....ic Sólo para suscriptores |
Postproducción | ..E Sólo para suscriptores |
Montador | ..m Tho.......llen Sólo para suscriptores |
Montador | M..t Po.....ino Sólo para suscriptores |
Music / Sound Design | L...nd M...c Sólo para suscriptores |
Sound Designer | ..n L...es Sólo para suscriptores |
Actor /Celebridad | G...on R...ay Sólo para suscriptores |