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The week's Top5 marketing campaigns
1
Heineken - Laundromatch
Quand avec le décalage horaire, le seul endroit pour profiter d'une ambiance de groupe pour voir les matchs de la Champions League, c'est la laverie ouverte 24h/24.
| Título | Laundromatch |
| Agencia | Le Pub APAC |
| Campaña | Laundromatch |
| Anunciante | Heineken |
| Marca | Heineken |
| Fecha de primera difusión/publicación | 2024 / 4 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Medio | Eventos |
| Duración | |
| Marketing Director | Daniela Lebba |
| Brand Director | Agnieszka Gorecki |
| Communications Manager | Guilherme Retz |
| Marketing Director | Giwoun Park |
| Brand Manager | Lynda Kim |
| Brand Manager | Kido Lee |
| Brand Manager | Gajin Kim |
| Brand Manager | Chloe Choi |
| Brand Executive | Eunhye Guan |
| Director ejecutivo de creación | Cyril Louis |
| Director creativo | Sergey Mast |
| Director creativo adjunto | Yuste de Lucas |
| Director creativo adjunto | Rudy Zulkifly |
| Design Director | Oscar Gutierrez |
2
Interbev - Eat Like Your Avatar
La nourriture est souvent un élément important pour la santé de votre avatar de jeux vidéos. Interbev, la collective de la filière bovine a invité un gameur a manger comme son personnage et a documenté cela.
| Título | Eat Like Your Avatar |
| Agencia | Ogilvy Paris |
| Campaña | Eat Like Your Avatar |
| Anunciante | Interbev |
| Marca | Interbev |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Interactivo |
| Duración | |
| President | M....eu Pl....rd Sólo para suscriptores |
| President | Ma....eu E...im Sólo para suscriptores |
| Responsable de la creación | Ma....eu E...im Sólo para suscriptores |
| Director artístico | T...as Ch....ay Sólo para suscriptores |
| Responsable de conceptos / redactor | q....in b....te Sólo para suscriptores |
| Business Director | R...in B....au Sólo para suscriptores |
| Responsable de cuentas de agencia | M....ry ..w Sólo para suscriptores |
| Ejecutivo de cuentas | F...ix B....on Sólo para suscriptores |
| Responsable de la producción | A....lie A...rt Sólo para suscriptores |
| Account Assistant | S....nn B....ïb Sólo para suscriptores |
| MOTION DESIGN | Q....in L..r Sólo para suscriptores |
| Sound Designer | N....as B....el Sólo para suscriptores |
3
Ariel - How Strong is Your Home Team?
Quand une femme refuse finalement une opportunité professionnelle car elle a la charge mental du foyer à supporter ? Ariel poursuit son engagement à faire partager au mieux cette charge entre l'homme et la femme.
| Título | How Strong is Your Home Team? |
| Agencia | BBDO India |
| Campaña | HomeTeams. #ShareTheLoad |
| Anunciante | Procter & Gamble |
| Marca | Ariel |
| Fecha de primera difusión/publicación | 2024 / 4 |
| Sector Empresarial | Productos de limpieza, jabones, detergentes |
| Medio | Branded Content |
| Duración | |
| Chief Marketing Officer (CMO) | Mukta Maheshwari |
| Responsable de la creación | Josy Paul |
4
Vienna Tourist Board - Microdose Vienna
Une manière très originale de tester et expérimenter l'univers et la culture de la capitale autrichienne.
| Título | Microdose Vienna |
| Agencia | Jung von Matt / Donau |
| Campaña | Take A Trip To Vienna |
| Anunciante | Vienna Tourist Board |
| Marca | Vienna Tourist Board |
| Fecha de primera difusión/publicación | 2024 / 4 |
| Sector Empresarial | Destinaciones (Países y lugares) |
| Sinopsis | Vienna. Known for its opulent architecture, artistic and musical excellence, its illustrious history, outstanding culinary creations and remarkable thinkers, the city of Vienna is so abundant that for some, it can almost feel overwhelming. That is why the Vienna Tourist Board has created a novel way to prepare yourself for the full experience: microdose vienna. A profoundly introspective product innovation playing on the fashionable practice of microdosing, giving you the chance to take a ‘trip’ to Vienna. In close collaboration with Vienna’s renowned pharmacy Saint Charles Apothecary, six unique Viennese experiences were condensed into six digestible micro-doses. Each micro-dose containing an ingredient directly sourced from a prestigious Viennese institution reaching from Gustav Klimt’s iconic art, the city’s best vineyards, the esteemed Wiener Symphoniker, the Giant Ferris Wheel – the oldest of its kind – to Sigmund Freud and the regal Spanish Riding School. List of all Viennese micro-doses: · Klimt’s Reflection: a pill that contains dust particles from Gustav Klimt’s Portrait of Emilie Flöge, extracted during the cleaning process. · Lifting Spirit: a capsule that contains genuine tartaric acid crystals, a byproduct of the winemaking process, from Viennese field blend Wiener Gemischter Satz. · Spinning the Wheel: a pill that contains pieces of a steel cable from Vienna’s iconic Giant Ferris wheel placed in ink, delicately applied. · Viennese Vibrations: a capsule that contains captured pulses from a timpani played in an orchestral setting by the Wiener Symphoniker. · Tune into Freud: a capsule that contains the abstract essence of Freud’s wisdom, absorbed during the time it spent in storage in Freud’s personal safe. · Regal Strength: a capsule that contains the essence of Lipizzaner stallions’ sweat harvested after a training session at the Spanische Hofreitschule in Vienna. Created in a limited edition of 380 sets, "microdose vienna” has been sent to selected media representatives and content creators from the USA and UK along with an invitation to finally take a trip to Vienna. The target audience in the USA and UK can also win sets through the official landing page Norbert Kettner, CEO of the Vienna Tourist Board comments: “We are thrilled to launch 'microdose vienna,' a unique campaign that embodies Vienna's innovative spirit and cultural richness. Through this initiative, we invite the global community to sample a taste of our city's essence, aiming to create a meaningful connection with Vienna. We want to share a piece of our city's soul in a novel way, proving that even a small dose of Vienna can be profoundly captivating. We look forward to welcoming visitors to explore the full beauty and depth of our city." Before taking "microdose vienna" it is important to notice that this product should preferably be consumed during introspective moments, at one’s own risk and by taking into account that it could stir one possible side-effect: A subtle longing for truly exceptional experiences only a real trip to Vienna could satisfy. |
| Medio | Web Film |
| Duración | |
| Mercado | Estados Unidos, Reino Unido |
| Más información | https://www.wien.info/en/microdose |
| Responsable de la creación | Daniel Schaefer |
| Responsable de la creación | Szymon Rose |
| Director ejecutivo de creación | Michael Nagy |
| Director creativo | Andreas Kadenbach |
| Director artístico | Simon Herret |
| Responsable de conceptos / redactor | Theresa Scherrer |
| Responsable de cuentas de agencia | Lisa Gärtner |
| Responsable de cuentas de agencia | Alicia Rocki |
| Productora | MXR Productions |
| Director of Brand Management | Claudia Wieland |
| Brand Communications Director | Lukas Merl |
| Campaign Management | Sandra Tiller |
| Campaign Management | Elisabeth Breuer |
5
St John Western Australia - Anyone Can Save a Life (90s)
Quand on peut tous être un jour être obligé d'accomplir un simple acte qui peut sauver une vie.
| Título | Anyone Can Save a Life (90s) |
| Agencia | 303 MullenLowe |
| Campaña | Anyone can save a life (90s) |
| Anunciante | St John Western Australia |
| Marca | St John Western Australia |
| Fecha de primera difusión/publicación | 2024 / 4 |
| Sector Empresarial | Seguridad Vial |
| Medio | Televisión |
| Duración | |
| Managing Director | René Migliore |
| Business Director | Holly Creasey |
| Business Director | Braydon Gallop |
| Responsable de la creación | Damian Royce |
| Responsable de la producción | Johnathan Julius |
| Director artístico | Stephen Hansen |
| Responsable de conceptos / redactor | Zosia Kilpatrick |
| Head of Design | Alby Furfaro |
| Productora | Sandbox |
| Head of Brand | Smiljka Dimitrijevic |
| Campaign Director | Alisia Mumby |
| Realizador | Armand De Saint-Salvy |
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