Las mejores campañas del mes de LATAM : May 10, 2021

On the occasion of the launch of the first inclusive deodorant for people with disabilities, the Wunderman Thompson team - responsible for the original idea of designing such a product - created a powerfully inspiring campaign, demonstrating how an everyday product like deodorant can revolutionize the movement for people with disabilities or functional diversity.

Topo Chico, a legendary mineral water from northern Mexico, brings to life the stories that made it a cult brand through a film produced by the Only If agency. In this audiovisual piece, a mysterious character tells the stories that people tell about the brand, with the aim that more people in different parts of the country discover it, try it and share the legend.

In the Ecuadorian Andes, more than 300,000 children struggle with chronic malnutrition, as they live in isolated communities where it is extremely difficult to establish regular medical visits. In order to help their families detect this situation, Ogilvy and Fundación Vivir were inspired by the Sikinchi, a blanket that mothers use to carry their babies safely, and created the "Mother Blanket", which features the WHO Healthy Growth chart.

The Juju México and Untold_ Media México, together with Carbon Neutral Media and Global Footprint Network, launched a campaign that invites everyone to measure their ecological footprint at midetuhuella.org, a calculator that allows us to know the impact that we are generating on the planet with our actions, and how many planets we would need in the future if we continue to live in the same way.

Within the framework of the “Smell of Breakfast” campaign, TODAY BUE and ATMA created an activation with posters that did not seem to be more than a simple advertisement for the brand, but which emanated very tempting aromas of coffee, orange juice and freshly made toasts. . The objective was that those who approached could detect if they had lost their olfactory capacity, and thus collaborate in the early detection of COVID-19.