Las mejores campañas del mes de LATAM : Jul 31, 2024

In Colombia, nearly 4 million people living in desert areas lack access to potable water. In this context, Ogilvy Colombia and Grupo Filsa, along with the Baylor Foundation, developed "Filter Caps," innovative biodegradable filters that use 3D printing technology and components like corn starch resin to process over 720,000 liters of water annually. With the support of the Colombian Red Cross, 1,000 filters will be distributed, benefiting 10,000 people. The collaboration aims to address the lack of access to potable water, improve quality of life, and promote sustainable and accessible solutions for these communities.

Each year, billions of promotional emails remain in inboxes, consuming energy and significantly harming the environment. In 2023, these emails contributed to daily emissions of 3,200 tons of CO2, exacerbating environmental impact and significantly increasing the carbon footprint. Vanishing Emails uses advanced algorithms to automate email content, allowing for the identification and elimination of especially expired promotional messages, setting new standards for reducing the digital footprint within the advertising industry.

Circus Grey Peru teamed up with Cemento Sol and the Municipality of the Miraflores district to transform the sidewalks of the central municipality of Lima with the installation of a system of tactile paving that allows visually impaired people to orient themselves with complete autonomy. It is an innovative system developed and co-created with associations of blind people in Peru, which expands and improves the signage already existing in the main cities of the world.

Leo Messi is not "Lío" Messi, but his life is marked by the Argentine captain. It is very difficult for him to open social media accounts, do paperwork, or prove that he is who he says he is and that he is a human being because many online systems mistake him for a fake of the football star. Worldcoin helps Leo and millions of people who are outside the digital economic system prove that they are unique human beings through the World ID, a secure and private digital passport that verifies an individual's humanity to help distinguish people from bots online.

In a move towards sustainability and social responsibility, Movistar reused thousands of kilometers of obsolete copper cables to create garments intended to help children with Epidermolysis Bullosa, a rare and severe disease known as "Butterfly Skin." The garments made with copper threads take advantage of their antibacterial and angiogenic properties to improve wound healing, providing relief and improving the quality of life for these children. This campaign highlights Movistar's commitment to social welfare and innovation in material recycling.