Las mejores campañas del mes de LATAM : Aug 19, 2024

In collaboration with draftLine, the brand presents "Casacas", the first commercial of an extensive campaign that celebrates the fans and their way of living soccer under the concept "This is who we are". The commercial reflects the love and madness of soccer fans; highlighting the essence of popular culture, authenticity and the emotional impact of the campaign on fans.

The piece highlights the brand's classic badge exchange promotion, presenting an absurd "waiting room" full of characters who are still waiting for a beer invited by someone in the past, but which, as it usually happens, never materialized. Created in collaboration with FNC/AB InBev, it highlights Patricia beer's connection with its consumers, using humor and nostalgia that can be enjoyed in the story's narrative.

In the midst of Argentina's challenging economic context, this campaign promotes a comprehensive package of benefits, promotions, installments and discounts to help consumers 'stretch' their money. Inspired by the movie Mission Impossible, it appeals to the ingenuity of the Argentine idiosyncrasy to solve, with humor and creativity, the daily life consumptions now that comparing prices and cutting costs has become a national sport.

This initiative was designed to inspire progress in Peru, where 70% of the population works independently. The campaign is part of the global platform "Create your world", with which Nescafé seeks to motivate Peruvians to move forward with optimism in achieving their daily goals. It includes executions on television, digital, radio and activations in the Lima Metro, connecting emotionally with the public.

Created to celebrate the airline's eighth anniversary, the campaign is inspired by the custom of passengers clapping on landing, highlighting the airline's position in South America. It also highlights achievements such as low fares, a modern fleet and awards as Best Low Cost Airline. JetSMART seeks to showcase its growth and the quality of its ultra low cost service, having transported more than 30 million passengers in 8 years with 40 aircraft operating in 8 countries.

This commercial, featuring Leo Messi just days before the Copa América, is part of the "Qué lindo ser hincha de Argentina" campaign. It was one of YPF's key actions as a sponsor of the Argentine National Team, highlighting the authenticity of the captain's message of encouragement. The brand also launched a travel promotion with ServiClub and a new YPF Messi Adidas jersey.