Las mejores campañas del mes de LATAM : Oct 17, 2024

With the arrival of spring, Tulipán Argentina noticed an increase in the desire to go out, care for one’s appearance, and enjoy personal well-being. To seize this opportunity, they created an attractive discount platform involving more than 20 brands for all stages of a date; from preparation to the outing, confirming that sex is key to boosting the economy.

This campaign reminds consumers that they can do their supermarket shopping from anywhere, adding convenience and speed to their daily lives while avoiding the pain points associated with in-person shopping. The company had already successfully implemented the home supermarket service in certain countries, but this campaign represents a massive communication effort to highlight this function.

This proposal continues the humor line the brand has been working on over the years, which has helped it stand out in the antihistamine market. Produced by La Doble, this work seeks to connect with the audience in a fresh and approachable way, cleverly combining humor with a visual technique inspired by acclaimed American director Wes Anderson.

With an irreverent, fresh, and fun approach, this campaign aims to attract a young and energetic audience, highlighting the unique features of Blist that resonate with Generation Z. The launch marks an important moment for JUMEX, expanding its portfolio with an innovative proposal that offers consumers a refreshing and memorable experience.

Digitas Peru launches a new campaign for Cool Fresh, introducing the flavors Orange and Strawberry. The initiative not only expands the brand's portfolio but also reinvents its communication by incorporating a fresh and disruptive style that focuses on humor, resonating with the unique perspective of Generation Z on the world. This approach aims to connect authentically with the young audience, highlighting the brand's creativity and originality.

Most people believe that watching football puts their heart at risk. Therefore, the agency Hoy by Havas, along with Racing and Fundación Favaloro in collaboration with TNT Sports, tested this belief during a live match of the Argentine Professional Football League by placing holters on a group of Racing fans.