Las mejores campañas del mes de LATAM : Dec 10, 2024

Under the slogan “Don’t lose your adolescence to gambling,” Movistar launches this campaign aimed at raising awareness and preventing the risks of online gambling—a problem affecting 1 in 4 teenagers in the region. The project includes audiovisual content for cinemas, television, and social media. Additionally, it features educational materials that highlight potential risks, offer practical advice, and provide information on a topic that requires deeper discussion. The campaign equips audiences with tools to identify warning signs and foster dialogue with young people.

In a heartfelt tribute to one of Mexico’s most iconic traditions, this initiative brings new life to beer bottles that had reached the end of their journey. With this campaign, Grupo Modelo's most Mexican beer not only honors its departed but also celebrates the bottles that have shared memorable moments with Mexicans. Instead of ending up in a landfill, these bottles are brought back to life, transforming into "victories" that will once again take center stage on thousands of Mexican tables, surrounded by toasts and celebrations.

Ogilvy Peru and Tres Cruces surprised attendees at Oktoberfest, Peru's largest beer event of the year, with an innovative stunt. They created a fictional brand, Kreuzen Drei (Tres Cruces in German), presenting it as a new and sophisticated foreign beer. The audience responded enthusiastically, captivated by its taste and freshness. During the event, in front of 6,500 attendees, it was revealed that Kreuzen Drei was actually Tres Cruces. This unexpected twist highlighted Tres Cruces' exceptional quality and flavor, leaving a lasting impression on the audience.

Colombia is one of the countries in the world that welcomes the most tourists each year—though these travelers aren’t human. Thousands of species find an ideal refuge in this territory for feeding and shelter, making it one of the most important hubs for animal migration routes. Inspired by this, the first-ever tourism promotion campaign was created, transforming migratory animals—such as birds, fish, marine mammals, and even insects—into “tour guides.” These guides showcase the beauty, magic, and biodiversity that make Colombia a truly unique destination.

With the concept “The perfect climate, just when you need it most,” the campaign highlights how BGH air conditioners can cool both the environment and the typical heated debates Argentinians are known for. Combining humor and creativity, the campaign strengthens BGH's emotional connection with its audience while emphasizing its technological innovation. With a presence across multiple platforms, the campaign aims to solidify the brand's leadership in the air conditioning market.

Walter Nelson and Alejandro Fabbri, a legendary duo that hadn’t worked together in over a decade, reunite to narrate an unforgettable match. Recently, Walter left everyone intrigued with a tweet saying, “Falta poco” (“It’s coming soon”), sparking speculation about what was on the horizon. This reunion is brought to life by Quilmes, the brand that consistently supports Argentine football and proudly revives its beloved slogan: “The flavor of coming together.” The campaign enters a second phase, inviting fans to submit their plays to be narrated by these two iconic commentators.