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Omega - Born to be a Legend
Trash Adv
Captivating storytelling from Omega in this stunning film from the Games' official timekeeper, featuring French competitors.
| Título | Born to be a Legend |
| Agencia | Trash Adv |
| Campaña | Paris 2024 Olympic and Paralympic Games |
| Anunciante | OMEGA SA |
| Marca | Omega |
| Fecha de primera difusión/publicación | 2024 / 7 |
| Sector Empresarial | Relojes |
| Medio | Web Film |
| Duración | |
| Realizador | Rich Lee |
| Director de fotografía | Christopher Probst |
| Director de fotografía | Association for Survey Computing (ASC) |
| Productor ejecutivo | Karim Bartoletti |
| Senior Producer | Silvia Bergamaschi |
| Director de producción | Antonio Mastellone |
| Director ejecutivo de creación | Carlo Capella |
| Director ejecutivo de creación | Marco Linguanti |
| Actor /Celebridad | Léon Marchand |
| Actor /Celebridad | Erriyon Knighton |
| Actor /Celebridad | Céline Boutier |
| Actor /Celebridad | Simon Ehammer |
| Actor /Celebridad | Gianmarco Tamberi |
| Actor /Celebridad | Ma Long |
| Actor /Celebridad | Micka Mawem |
| Actor /Celebridad | Pete Burling |
| Actor /Celebridad | Blair Tuke |
| Actor /Celebridad | Mondo Duplantis |
| Actor /Celebridad | Shericka Jackson |
| Actor /Celebridad | Marcel Hug |
| Actor /Celebridad | Bebe Vio |
| Productora | Indiana Production Company |
2
Toyota - Love Conquers All
Olympic sponsor Toyota showcases Alise Willoughby's story of tragedy to triumph, with her partner Sam at her side.
| Título | Love Conquers All |
| Agencia | Saatchi & Saatchi |
| Campaña | Start Your Impossible |
| Anunciante | Toyota Motor Corporation |
| Marca | Toyota |
| Fecha de primera difusión/publicación | 2024 / 7 |
| Sector Empresarial | Automóviles |
| Sinopsis | Toyota and the Saatchi/Dentsu partnership for the “Start Your Impossible” campaign, notably around the Paralympic games created a huge shift not only for the brand in repositioning itself from a vehicle company to a mobility company but also in opening the door to representation in advertising. The creative work from the campaign has created a platform for Paralympians that has never existed before. Saatchi and Dentsu created provocative creative that immersed viewers in the stories and experiences of gold medal Paralympians. Saatchi then made unconventional media investments that showcased the stories of these para-athletes on one of the biggest TV moments in the US – the Super Bowl – and full broadcast support of the spots. The success of the campaign inspired NBC to almost double their coverage of the Paralympic games in the US. The “Start Your Impossible” campaign has been a catalyst for change in representation of para-athletes. Toyota’s support of the Paralympic games has elevated the games in a way that has captured the attention of viewers around the world and helped shift coverage and representation around Paralympians and the Paralympic games. The first iteration of the campaign went live on April 17 marking 100 days out to Paris 2024 and the subsequent creative has been going live since in the lead up to next month. |
| Medio | Televisión |
| Duración | |
| Productora | Partizan New York |
| Montaje | Final Cut |
| Productora | Anonymous Content |
| Production Company | Anonymous Content |
| VFX/Post | MPC NY |
| Sound Mixer | LIME |
| Realizador | Michel Gondry |
| Agency Executive Producer | Annie Uzdavinis |
| Director creativo | Mark Carolan |
| Responsable de la creación | Jason Schragger |
| Sr. Client Partner | Mike O'Malley |
| Responsable de conceptos / redactor | Nick Cade |
| Director del grupo de creación | Mike Costello |
| Director ejecutivo de creación | Marc D'Avignon |
| Director, Business Affairs | Linda Daubson |
| Productor ejecutivo | Suzy Ramirez |
| Managing Director | Al Reid |
| Realizador | Aoife McArdle |
| Director | Aoife McArdle |
| Director of Content Production | Rodrigo Vargas |
| Montador | Adam Rudd |
| Montador | Joe Guest |
| Editor | Crispin Struthers |
| Director artístico | John Kritch |
| Management Supervisor | Valerie Purdy |
| Chief Strategy Officer | Mark Turner |
| Associate Director, Business Affairs | Maryam Ohebsion |
| Senior Producer | Cameron Schiller |
| Montador | Daniel Sherwen |
| Assistant Editor | Zoe Schack |
| Producer | Sarita d'Avignon |
| Productor ejecutivo | Stephanie Dziczek |
| Agency Producer | Stephanie Dziczek |
| Lead Business Affairs Manager | Mimi Hirsch |
| Director artístico | Shawna Klein |
| Responsable de la producción | Dogan Dattilo |
| Communications Director | Paula Adams |
| Director or Broadcast Traffic | Nadzyah Guillermo |
| Responsable de conceptos / redactor | Sergio Alonso Lorenzo |
| Director de producción | Fabio Chavez Jimenez |
| Management Director | Courtney Husk |
| Client Partner | Ryan Ritchie |
| Supervisor de clientes | Carley Waters |
| Supervisor de clientes | Mattea Zeinstra |
| Client Services Manager | Kennedy Eaker |
| Global Partnership Manager | Caden Riggins |
| Lead Project Manager | Marla Cowles |
| Director of Strategic Planning | Hailey Marsh |
| Marketing Strategist | Lanier Pozzi |
| Strategist | Rebecca Polaha |
| Executive Communications Director | Tom Scott |
| Director medios comunicación | Jayson Mckeon |
| Director medios comunicación | Jessica Noh |
| Media Supervisor | Paulina Garcia |
| Media Planner | Chris Sanchez |
| Director of Public Relations | Jana Hartline |
| Director of Public Relations | Denise Morrissey |
| Manager | Tyler Mahoney |
| Traffic Manager | Reggie Holling |
| Productora | Somesuch |
| Production Company | Somesuch |
| Productora | Radical Media |
3
ALDI - Race Against Thyme
McCann Manchester brings light humor to their Team GB sponsor campaign, with Kevin la Carotte saving the day when the Olympic flame goes missing!
| Título | Race Against Thyme |
| Agencia | McCann Manchester |
| Campaña | Kevin the Carrot |
| Anunciante | Aldi |
| Marca | ALDI |
| Fecha de primera difusión/publicación | 2024 / 7 |
| Sector Empresarial | Grandes almacenes, supermercados |
| Sinopsis | Aldi’s Kevin the Carrot returns to support Team GB and ParalympicsGB in Paris |
| Medio | Televisión |
| Duración | |
| Music / Sound Design | Wave Studios |
| Productor | Laura Harris |
| Broadcast Producer | Lucy Moore |
| Creative Agency | CRAFT WORLDWIDE London |
| Responsable de la creación | Dave Price |
| Director creativo | Clive Davis |
| Director creativo | Andy Fenton |
| Miembro del equipo creativo | Conrad Robson |
| Miembro del equipo creativo | Sean Carey |
| Managing Partner | Emily-Jane Brown |
| Director de proyectos | Kim Cleaver |
| Productora | Riff Raff Films |
| Productor ejecutivo | Tracey Cooper |
| Productor | Theo Cassels |
| Productora | Psyop |
| Realizador | Todd Mueller |
| Realizador | Kylie Matulick |
| Productor ejecutivo | Jim Brattin |
| Productor | George Marks |
| Sound Engineer | Parv Thind |
| Music / Sound Design | SixtyFour Music |
4
Bioderma - Skin
Artistry abounds in this Olympics ambush campaign from skin care brand Bioderma, that claims to be the official partner of swimmers' skin.
| Título | Skin |
| Agencia | Change, an FCB alliance |
| Campaña | Skin |
| Anunciante | Bioderma |
| Marca | Bioderma |
| Posted | Julio 2024 |
| Sector Empresarial | Salud, higiene y productos farmacéuticos |
| Medio | Televisión |
| Duración | |
| Productora | Partizan Paris |
| Realizador | Andrew De Zen |
| Sound Designer | Nikolay Antonov |
| Fotógrafo | Carlos Feher |
5
Qantas - Already Proud
Qantas Airlines celebrates eight of Australia's Olympic athletes, capturing emotional farewells as they board their flight to Paris.
| Título | Already Proud |
| Agencia | Howatson+Company |
| Campaña | Already Proud |
| Anunciante | Qantas |
| Marca | Qantas |
| Fecha de primera difusión/publicación | 2024 / 7 |
| Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
| Medio | Televisión |
| Duración | |
| Productora | Collider Films |
| Realizador | Rob Stanton-Cook |
| Director ejecutivo de creación | Richard Shaw |
| Director ejecutivo de creación | Jeremy Hogg |
| Director creativo | Harriet Ronn |
| Director creativo | Tom MacPhail |
| Director artístico | Tom MacPhail |
| Responsable de conceptos / redactor | Madeleine Semit |
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