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1
Keep Britain Tidy - Butt Boxes
VCCP and digital experience agency, Bernadette, bring the innovation for environmental charity Keep Britain Tidy in this new social campaign featuring an interactive DOOH special build.
| Título | Butt Boxes |
| Agencia | VCCP |
| Campaña | Cigarette Butts are Rubbish |
| Anunciante | Keep Britain Tidy |
| Marca | Keep Britain Tidy |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Exterior |
| Duración | |
| Director ejecutivo de creación | ..m Th....on Sólo para suscriptores |
| Director creativo | F....es L...h Sólo para suscriptores |
| Managing Director | J...an D....as Sólo para suscriptores |
| Group Planning Director | A...ew P....ns Sólo para suscriptores |
| Planning Director | S....on S...h Sólo para suscriptores |
| Producción | Gi.....ar Sólo para suscriptores |
| Director creativo | ..n Ba....ft Sólo para suscriptores |
| Senior Creative | ..m ..e Sólo para suscriptores |
| Senior Creative | V...y D...d Sólo para suscriptores |
| Diseñador multimedia | L...s Jo....as Sólo para suscriptores |
| Director de proyectos | N...f H...an Sólo para suscriptores |
| Senior Account Director | H....et Pi.....ton Sólo para suscriptores |
| Senior Account Manager | A...e St.....gs Sólo para suscriptores |
| SENIOR INTEGRATED CREATIVE PRODUCER | T...e A....yi Sólo para suscriptores |
| SENIOR INTEGRATED CREATIVE PRODUCER | S...y Pe.....on Sólo para suscriptores |
| INTEGRATED CREATIVE PRODUCER | E...y D..n Sólo para suscriptores |
| Digital Experience Agency | Be.....tte Sólo para suscriptores |
2
Nissan - Defy Ordinary
Nissan’s first-ever brand campaign in the Middle East launches through TBWA/RAAD. 'Defy the Ordinary' is a multi-market manifesto spanning Europe, the Middle East and India.
| Título | Defy Ordinary |
| Agencia | TBWA\RAAD |
| Campaña | Defy Ordinary |
| Anunciante | Renault-Nissan-Mitsubishi Alliance |
| Marca | Nissan |
| Fecha de primera difusión/publicación | 2024 / 8 |
| Sector Empresarial | Automóviles |
| Sinopsis | Nissan Middle East, in collaboration with TBWA\RAAD, announces the launch of its first brand campaign for “Defy Ordinary”, Nissan’s brand platform. Developed by Nissan United in Dubai, this powerful and daring platform has transcended Middle Eastern borders, extending and resonating all the way to Africa, India, Europe (including Russia), and Oceania. This marks Nissan’s first-ever brand campaign in the Middle East, a historic moment that echoes the region’s relentless ambition and pursuit of excellence and innovation. At its core, “Defy Ordinary” is more than just a campaign; it’s a bold manifesto. It is Nissan’s declaration to push boundaries and inspire those who dare to dream beyond the ordinary. This platform is a reflection of Nissan’s enduring legacy—a 90-year journey that has continually challenged norms, driven innovation, and built a brand from the ground up. |
| Medio | Televisión |
| Duración | |
| Productora | Big Kahuna Films |
| Realizador | Omar Abbas |
| Productor | Raja Chami |
3
McDonald's - The Great Cup Odyssey
Wieden + Kennedy's fun activation for McDonald's has giant collectibles making their way to a mystical McDonald's land to turn into their final form: limited edition collectible cups.
| Título | The Great Cup Odyssey |
| Agencia | Wieden + Kennedy |
| Campaña | The Great Cup Odyssey |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Fecha de primera difusión/publicación | 2024 / 8 |
| Sector Empresarial | Restaurantes y comida rápida |
| Filosofía | Watch the full epic of McDonald's collectibles making their way to a mystical McDonald's land to turn into their final form: limited edition collectible cups. Order the McDonald's Collector's Meal to get 1 of 6 cups... while you still can |
| Medio | Integrated Media/360 Activation |
| Duración |
4
Lufthansa - Allegris
Lufthansa positions Allegris as a new, elevated flying experience, offering much more than simply functional travel. Creative through Serviceplan Americas.
| Título | Allegris |
| Agencia | Serviceplan Americas |
| Campaña | Allegris |
| Anunciante | Lufthansa |
| Marca | Lufthansa |
| Posted | Agosto 2024 |
| Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
| Medio | Televisión |
| Duración | |
| Head of Marketing | Andreas Gassler |
| Global Executive Creative Director | Erick Barrios Hernandez |
| Global Executive Creative Director | Wolfgang Warzilek |
| Productora | Iconoclast Germany |
| Realizador | Nono + Rodrigo |
5
Atlético de Madrid FC - Nun
Just a short breath after the conclusion of the Olympics, the European football season is starting up! Check out this excellent film for Atlético Madrid that conveys the passion for the team in an unlikely place!
| Título | Nun |
| Agencia | Sra. Rushmore |
| Campaña | Nun |
| Anunciante | Atlético de Madrid FC |
| Marca | Atlético de Madrid FC |
| Fecha de primera difusión/publicación | 2024 / 8 |
| Sector Empresarial | Clubs deportivos y de salud, gimnasios, balnearios, centros de dietética |
| Filosofía | Don't stop believing ‘Nun’ is a touching story, based on true events, where the heart unites football fervour with devotion. The spot follows a sister in her daily life in a convent, where her love for the red and white club is intertwined with her faith. Every morning, from her window, she watches with hope to see if the flag with the old club crest has been raised. Day after day, her confidence that this beloved symbol will return never wavers. Her prayers and a shrine filled with candles and various club insignia become the refuge of her fervent waiting. This context manifests that ‘Sometimes the heart has reasons that marketing does not understand’. |
| Medio | Branded Content |
| Duración | |
| Productora | Lee Films |
| Director de publicidad | Rafael Alique |
| Director de publicidad | Javier Vaquerizo |
| Director de publicidad | Valerio Gori |
| Creative Chairman | Miguel García Vizcaíno |
| Responsable de la creación | Marta Rico |
| Account Management | Rocio Cáceres |
| Account Management | Yolanda Santiago |
| Producción | Santiago Romero |
| Productora | Hogarth |
| Producción | Anita García Rico |
| Productor ejecutivo | Iván Fernandez |
| Productor ejecutivo | Alfonso Cuadra |
| Director de fotografía | Pedro Del Rey |
| Director de producción | Adrian Ferrer |
| Director de producción | Julia Del Cura |
| Montador | Luna Martin |
| Sonido | Sonomedia |
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