The week's Top5 marketing campaigns : Dec 16, 2024

UBS launches its first international TV campaign, Crafted for You, through Publicis Groupe. Directed by award-winning cinematographer Edu Grau, the films elevate banking to a craft, reinforcing UBS' skill and expertise.

Team UBS, Publicis Groupe Switzerland Zurich, Suiza

2962

• Marca: UBS
• País: Estados Unidos

• Anunciante: UBS AG

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Título	A new chapter. Crafted for you.
Agencia	Team UBS, Publicis Groupe Switzerland
Campaña	Crafted For You
Anunciante	UBS AG
Marca	UBS
Fecha de primera difusión/publicación	2024 / 12
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Sinopsis	As our focus shifts towards the New Year and people start to think about the future and their financial goals for 2025, UBS and Publicis Groupe reveal the new cinematic component to their international brand campaign ‘Banking is our Craft’, with ‘Crafted for you’, a four part audio-visual campaign directed by award-winning cinematographer Edu Grau. 'Banking is our Craft' was first announced in January 2024 and ‘Crafted for you’ is the brand campaign’s inaugural TVC. The beautifully crafted spots each demonstrate the unique skill and expertise of UBS in elevating banking to a craft and will premiere in the US on Bloomberg and CNBC on 9th December followed by a global rollout in 2025. The integrated global brand campaign “Banking is our craft” is a defining moment in the history of UBS, Reflecting the position of UBS as a leading wealth manager. “Banking is our craft” reinforces the strong reputation and growth ambitions of UBS and reflects the firm’s strengths, capabilities, global footprint, and its enhanced position as a leading wealth manager. The campaign is designed to increase brand awareness and familiarity and represents one of the most substantial brand investments that UBS has made in its recent history. Conceived by Publicis Groupe, the ‘Crafted for you’ TVC is designed to increase familiarity, invigorate brand awareness, reinforce UBS’s strong reputation, and foster long-term growth. This will be bolstered across multiple channels including print, digital out-of-home, and experiential activation.
Medio	Televisión
Duración	30 seconds
Productora	radical media
Realizador	Edu Grau

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Montblanc delights with style and artistry in this season's holiday campaign, showcasing its range of products. Creative through 100% in The Netherlands.

100% Amsterdam, Países Bajos

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2934

• Marca: Montblanc
• País: Países Bajos

• Anunciante: Montblanc

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Título	Happy Holidays
Agencia	100%
Campaña	Happy Holidays
Anunciante	Montblanc
Marca	Montblanc
Fecha de primera difusión/publicación	2024 / 12
Sector Empresarial	Papelería y suministros de oficina
Medio	Web Film
Duración	48 seconds
Productora	100%
Realizador	Alice Kunisque
Director artístico	Marco Tomasetta
Production Art Director	Alice Kunisueand
Productor	Lorena Bolta
Cinematografia	Martijn Melis
Production Service Company	Icon Films

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Multicultural agency Conill's new work for Toyota has a little boy undoing all of his pranks to appease Santa, in this lighthearted holiday film!

Conill El Segundo, Estados Unidos

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• Marca: Toyota
• País: Estados Unidos

• Anunciante: Toyota Motor Corporation

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Título	Naughty List
Agencia	Conill
Campaña	Toyotathon 2024
Anunciante	Toyota Motor Corporation
Marca	Toyota
Quiere ver todos los créditos ? Este contenido sólo esta disponible a los subscriptores de AdForum Suscribir y consiga acceso ilimitado Be inspired by the best creative work from around the world. Suscribir Ya tiene una suscripción ? Entrar
Fecha de primera difusión/publicación	Sólo para suscriptores
Sector Empresarial	Sólo para suscriptores
Medio	Televisión
Duración	60 seconds
Director de publicidad	M..e T...p Sólo para suscriptores

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Independent creative agency Joint launches a series of Christmas baubles celebrating female music icons. We picked the Taylor bauble for this newsletter - click the image and scroll down to view the equally stunning Chappell Roan, Sabrina Carpenter and Charli XCX versions!

Joint London, Reino Unido

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2970

• Marca: Joint
• País: Reino Unido

• Anunciante: Joint

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Título	Taylor Swift
Agencia	Joint
Campaña	Iconibaubles
Anunciante	Joint
Marca	Joint
Quiere ver todos los créditos ? Este contenido sólo esta disponible a los subscriptores de AdForum Suscribir y consiga acceso ilimitado Be inspired by the best creative work from around the world. Suscribir Ya tiene una suscripción ? Entrar
Posted	Diciembre 2024
Sector Empresarial	Sólo para suscriptores
Medio	Product Design/Development

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Piraeus Bank Visa card launches a holiday season competition to win a trip to Disneyland in Paris, which has everyone (and everything) begging to come along! Creative through indy agency Newtons Laboratory in Greece.

The Newtons Laboratory Chalandri, Grecia

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3036

• Marca: Piraeus Visa Cards
• País: Grecia

• Anunciante: Piraeus Bank

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Título	Puppy Eyes
Agencia	The Newtons Laboratory
Campaña	Puppy Eyes
Anunciante	Piraeus Bank
Marca	Piraeus Visa Cards
Posted	Diciembre 2024
Sector Empresarial	Tarjetas de crédito
Lema	All puppy eyes on the prize
Sinopsis	Ah, Paris. The city of lights. The birthplace of macarons. The home of one of the biggest theme parks in France. No wonder the promise of a free trip to Paris stirs our inner child, eyes glistening with wonder at the thought of exploring its picturesque streets. In our latest campaign for Piraeus, we tap into this dream with an irresistible offer: the chance to win a free trip to the French capital with each purchase made via Piraeus VISA cards. Of course, who could blame anyone for trying a little puppy-eyed begging to join in? But Piraeus VISA cardholders, rejoice! There’s no room for freeriders here—these five trips are reserved exclusively for family and loved ones. This Christmas season, shop away and shop your way into the most magical place on Earth!
Medio	Televisión y Cine
Duración	56 seconds
Miembro del equipo creativo	Giannis Sorotos
Miembro del equipo creativo	Dionysia Lampadariou
Miembro del equipo creativo	Markella Plianthou
Miembro del equipo creativo	Eirini Tzioti
Responsable de cuentas de agencia	Luiza Livani
Productora	Filmiki Productions
Director de fotografía	Manu Tilinski
Realizador	Manolis Mavris
Realizador	Violeta Tseli

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The "Power of Wishes" campaign creatively blends magic and emotion to support Make-A-Wish, empowering Americans to help grant life-changing wishes for children with critical illnesses. The heartfelt story captures the holiday spirit while raising awareness and funds for this noble cause.