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The week's Top5 marketing campaigns
1
Xbox - Wake Up
Xbox' new campaign encourages escape from the rat race by regaining our human selves! This striking brand film, co-directed by David Fincher and Romain Chassaing, is set for global roll out.
| Título | Wake Up |
| Agencia | Droga5 |
| Campaña | Wake Up |
| Anunciante | Microsoft XBOX |
| Marca | Xbox |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Consolas de videojuegos |
| Sinopsis | Xbox has launched “Wake Up,” a bold new global brand campaign created by award-winning creative agency Droga5. Co-directed by acclaimed filmmakers David Fincher and Romain Chassaing, “Wake Up” takes on a familiar feeling that many people experience—but rarely address—head-on: numbness. By shining a light on what life can feel like through a visually jarring metaphor, Xbox aims to spark a dialogue around finding renewed purpose and energy. Xbox is building a future defined by player choice—one where gaming is accessible to everyone, no matter where or how they play. Xbox brought Droga5 on as their agency partner in the spring of 2024 to help transform the brand marketing in support of this vision. “Wake Up” marks the first major expression of this evolving partnership. |
| Medio | Televisión |
| Duración | |
| Realizador | David Fincher |
| Realizador | Romain Chassaing |
| Productora | Reset |
| Production Service Company | Anarchy Ltd |
| Production Service Company | B2Y Productions |
| Post Production/VFX | 1920 |
| Montaje | Cut+Run |
| Montador | Paul Watts |
| Music / Sound Design | Wave Studios |
2
KFC - Behold the Bucket
Ogilvy in South Africa brings a touch of spooky magic to promote KFC's bottomless bucket!
- Marca: KFC
- País: Sudáfrica
- Anunciante: Yum! Brands, Inc.
| Título | Behold the Bucket |
| Agencia | Ogilvy South Africa |
| Campaña | Bottomless Bucket |
| Anunciante | Yum! Brands, Inc. |
| Marca | KFC |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
3
Workday - Goodnight Rock Stars
Professional management platform, Workday, updates their 'Rock Stars' positioning, starring Gwen Stefani, Billy Idol and Paul Stanley.
| Título | Goodnight Rock Stars |
| Agencia | Ogilvy Chicago |
| Campaña | Rock Stars |
| Anunciante | Workday |
| Marca | Workday |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Páginas de internet (excluyendo ISPs) |
| Medio | Televisión |
| Duración | |
| Realizador | Jim Jenkins |
| Media Agency | Dentsu |
| Productora | OPositive |
| Talent | Gwen Stefani |
| Talent | Billy Idol |
| Talent | Paul Stanley |
4
Twix - Twix Harmoniser
Leaning in to Twix' proposition that 'two is better than one', deploy the widget on WhatsApp to transform your voice into a duet! Creative through adam&eveDDB in the UK.
| Título | Twix Harmoniser |
| Agencia | adam&eveDDB |
| Campaña | Harmoniser |
| Anunciante | Mars |
| Marca | Twix |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Chocolatinas, golosinas, dulces, chicle |
| Medio | Televisión |
| Duración | |
| Responsable de la creación | Ant Nelson |
| Responsable de la creación | Mike Sutherland |
| Responsable de la creación | Rick Brim |
| Chief Executive Officer (CEO) | Miranda Hipwell |
| Chief Client Officer | Sam LeCoeur |
| Director creativo | Colin Booth |
| Director creativo | Ben Stilitz |
| Miembro del equipo creativo | Ben Robinson |
| Miembro del equipo creativo | Mike Whiteside |
| Planificador de cuentas | Matilda Treloar |
| Planning Director | Josh Watson |
| Business Director | Georgia Roca |
| Director de cuentas | Renee James |
| Director de cuentas | James Baker |
| Director de cuentas | Alice Shedden |
| Productor | Naama Meiri |
| Productor | Anna-Louise Vass |
| Productor | Kurt Bailey |
| Productora | Hilda Rogue |
| Productor ejecutivo | Kate Taylor |
| Managing Director | Kate Taylor |
| EP | Kate Taylor |
| Owner | Kate Taylor |
| Productor de la agencia | Kurtison Bailey |
| Productor | Sara Cummins |
| Director de producción | Kayleigh U |
| Assistant Director | Rob Blishen |
| Cinematografia | Marc Gomez del Moral |
| Jefe de decorados | Kate McConnell |
| Hair | Eve Coles |
| Montador | Art Jones |
| Colorista | Jean-Clément Soret |
| Colour Producer | Ellora Soret |
| Postproducción | 1920 |
| Costume | Lucy Hagan |
| Montaje | Work |
| Colorization | company 3 |
| Sound Designer | Dan Beckwith |
| Empresa de creación sonora | Factory |
5
AIESEC Nigeria - Animals on the Road Case Board
This fun, engaging campaign takes on the problem of reckless driving in Nigeria. Activating across OOH, WhatsApp, bumper stickers and an interactive game, the work generated more than 2M social impressions and became the #1 trending topic on X.
This ad is part of the ACT Responsible Collection
- Marca: AIESEC Nigeria
- País: Nigeria
- Anunciante: AIESEC
| Título | Animals on the Road Case Board |
| Agencia | X3M Ideas |
| Campaña | Animals on the Road |
| Anunciante | AIESEC |
| Marca | AIESEC Nigeria |
| Posted | Abril 2025 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Responsable de la creación | S...e B....KO Sólo para suscriptores |
| Director ejecutivo de creación | M..e M...er Sólo para suscriptores |
| Deputy Creative Director | K....hi U...a Sólo para suscriptores |
| Deputy Creative Director | Ol....ni Wi....ms Sólo para suscriptores |
| Illustrator | ..m Ol.....are Sólo para suscriptores |
| Director of Brand Management | Te....pe A...i Sólo para suscriptores |
| Director creativo | S...el Ol.....emi Sólo para suscriptores |
| Director creativo | Aid......hie A...i Sólo para suscriptores |
| Supervisor de arte | ..i B...ye Sólo para suscriptores |
| Responsable de conceptos / redactor | C...we F...be Sólo para suscriptores |
| Responsable de conceptos / redactor | Olu.......ola Og....la Sólo para suscriptores |
| Responsable de conceptos / redactor | Ok.....su A....ye Sólo para suscriptores |
| Responsable de conceptos / redactor | Su.....la Ba....mi Sólo para suscriptores |
| Director artístico | R....rd Mg.....ii Sólo para suscriptores |
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