Accenture and Droga5’s new installment of the "Reinvented with Accenture" campaign tells the story of Peacock’s rapid scaling by depicting a football pass of epic proportions. It uses the metaphor of a Hail Mary pass to symbolize the massive volume of streams from millions of passionate football fans watching across America, together.
“The Pass” builds on Accenture’s “Reinvented with Accenture” campaign, by bringing scale to another level, through a coast-to-coast journey that captures the diversity and passion of football fandom across the nation. Directed by acclaimed music video director Francois Rousselet, the film highlights a down to the wire football game. A final second Hail Mary pass is thrown in hopes of victory. Leaving the stadium, the ball takes a surreal journey across the country. “The Pass” takes viewers through a series of iconic American landscapes, all while demonstrating how Accenture is helping Peacock scale viewership in all these places.
“The Pass” brings Accenture’s unique ability to reinvent the world’s largest companies across all industries to life, helping our audience understand the company’s impact in a contextually relevant way. Rather than showcasing technical elements like servers or data, this film places football at the heart of the story. Highlighting the viewers that make the game what it is while reinforcing Accenture’s expertise in reinvention.
"This was a unique production. We shot this across the country in multiple states and 17 locations to showcase real people -- not actors -- who represent the variety of football fans unified by their love of the game" - Giancarlos Rodas Garay, Executive Creative Director, Droga5.