Insights: The Cutting Edge of Advertising category: digital - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Industry AI Predictions for 2024

por India Fizer on 19 December 2023

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. leer más

Navigating Turbulence with Hope: The Creative Industry's Stand on Optimism

on 18 December 2023

Despite the worldwide geo-political instabilities and unstable economic outlook for 2024, we are seeing new paradigms emerging in advertising that mean creatively the business continues to expand and grow. leer más

Digital inspiration from Cannes

por Philippe Paget on 5 July 2023

What kind of campaigns constitute the best of “digital” advertising today? We take a look at some of the smartest Cannes Lions winners to find out. leer más

How to prevent bias in your AI-generated content

on 14 June 2023

En tant qu’humains, nous sommes influencés.En conséquence, tout ce que nous créons est également biaisé. Les outils d'intelligence artificielle n... leer más

AI Is Accelerating the Transformation of Digital, and Its Opportunities Are Endless

on 14 June 2023

By Funs Jacobs, Senior Director Innovation at Media.Monks From virtual influencers to hybrid subcultures, life in digital has led to a landscape of novel consumer behaviors and new expectations... leer más

For our money, here are the Financial Services trends we’re watching for 2023

on 1 February 2023

The strategy team at Critical Mass chime in on finserv brands and what 2023 financial trends to keep an eye on leer más

What (possibly) lies ahead in 2023

por Philippe Paget on 5 January 2023

We pick intriguing and amusing nuggets from the industry predictions that surface at this time of year. leer más

Influencer Trends You Should Care About in 2023

on 20 December 2022

In the beginning, there were many skeptics. Some thought influencer marketing was a fad. Some wrote it off as a minor tool in their arsenal. But there are no skeptics left. Fro... leer más