Geopolitical events, international hostilities, terrorism, public health crises, high and sustained inflation in countries that are our major markets, high interest rates, and labor and supply chain issues continue to cause economic uncertainty and volatility.
Download AMS' Industry Update booklet here.
That is how most holding companies start conversations about their earnings and financial performance. It’s not just a disclaimer for investors. This is the reality of our economic environment, and it is a source of concern and, well, maybe it should be just that. We wrapped up an insanely volatile 2024. And 2025 might be full of surprises as well. The US presidential election is now behind us and an abundance of opportunities lies ahead, or at least optimism. Validating this feeling are economic projections, spending levels of large brand advertisers, excitement about AI, and the overall health of the advertising sector.
It’s up to us to some extent. François Guizot, a prominent French political figure and historian in the era before the Revolution of 1848, said it best: “The world belongs to optimists. Pessimists are only spectators.”
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews & Roster Changes – which is how we categorize our booklet.
This thoughtfully curated resource encapsulates the essence of the 2024 advertising landscape, meticulously examining key moments that have shaped the industry. Drawing from a consolidation of our bimonthly Industry Updates, we delve into each practice area to provide you with the essential takeaways from 2024. Our booklet not only presents a thorough recap of 2024’s pivotal moments but also acts as a guide to the year ahead, supplying you with insights into what 2025 may bring to the dynamic world of advertising!
