Insights: The Cutting Edge of Advertising tag: adforum - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
por Mark Tungate on 23 November 2015
Once upon a time, the only way to find out what the weather was doing was to check the forecast – or step outside. In both cases, apart from deciding what to wear, there were very few ways of taking advantage of the situation.  leer más

Philippe Paget
por Philippe Paget on  4 November 2015
Every year, consultants participating to the Summit write about the event and what they learned during that week. Please find below extract of their articles and links to the original source.  leer más

Mark Tungate
por Mark Tungate on 12 October 2015
Technology is replacing performance as the central sales pitch of car advertising. Car ads have tended to focus on the driver experience, whether the person (usually a man) behind the wheel is negotia... leer más

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