Insights: The Cutting Edge of Advertising tag: ai

Insights: The Cutting Edge of Advertising tag: ai - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Escape required? Dive into the Super Bowl

por Mark Tungate on 10 February 2025

It’s early days in an already turbulent new presidency, but the Super Bowl will always be the Super Bowl, at least from an advertising point of view. The writer David Mamet once described it as a legitimate national holiday, along with the Oscars. The event is escapist. leer más

Do we need to learn a new language?

on 28 January 2025

Álvaro Lens, Creative Director of Ogilvy in Barcelona, speaks on the changing landscape of advertising. leer más

A Wish for Why When Using AI

on 20 December 2024

Frank Chang of RAPP explains the need for the “why” behind using AI. leer más

Sounds of Innovation: How Tech and AI are Redefining Advertising

por India Fizer on 8 October 2024

In an era where technology and creativity converge, advertising campaigns are increasingly harnessing the power of sound and AI to create meaningful connections with audiences. leer más

Navigating the Transformative Tides: Insights from the 2024 New York AdForum Consultant Summit

por India Fizer on 22 May 2024

The 2024 AdForum Consultant Summit has once again provided a compelling glimpse into the future of the advertising industry, unveiling key findings that underscore the transformative impact of technology while reaffirming the enduring importance of human creativity and cultural resonance. leer más

Industry AI Predictions for 2024

por India Fizer on 19 December 2023

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. leer más