Christmas done differently
This year’s festive ads are falling like early snow, with many joyful films among them. But is there another way of capturing the Christmas spirit? leer más
Insights: The Cutting Edge of Advertising tag: christmas - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Christmas campaigns with an innovative twist
Once upon a time, the festive season was a purely analogue affair. Logs on the fire, gifts under the tree. Today, of course, it’s taken on some digital aspects...Here are a few innovative and digital projects with a sprinkle of tinsel. leer más
When Christmas meets football
The winter World Cup has added an extra element to festive campaigns this year. You’ll find some of them in our round-up. leer más
An Alternative Look At Christmas
How some agencies are playing with the codes of the festive season in innovative ways. leer más
Advertising and the Xmas Factor
Why Christmas is a creative playground for agencies. leer más
THE JOY OF DIGITAL GIVING
I’m not a mind reader, but I know what you’re thinking about. You’re thinking about shopping. It’s probably something to do with the time of the year: in theory, Christmas is a period of good cheer and peace on earth – but in practice, it’s all about the gifts.In our time-pressed, crowd-averse world, we tend to do a lot of our shopping online. So digital retailers are naturally keen to get our attention at this time of year. For example, take a look at this spot for a German online gift shop, Geschenkidee. Created by the Berlin agency Dojo, it won an Epica Award in November. leer más
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Gardner-Webb University
Boiling Springs, Estados Unidos