Insights: The Cutting Edge of Advertising tag: creativity - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Speaking out against censorship

por Philippe Paget on 15 May 2023

Fake news, propaganda around the war in Ukraine, the danger that AI will rewrite history: perhaps more than ever, the truth is under threat. So it’s no surprise that, around the world, charities, the media and agencies have spoken up to defend the truth and decry censorship. leer más

Why Is the Super Bowl an Ad Jamboree?

por Mark Tungate on 6 February 2023

We all know that the Super Bowl is a showcase for some of the year’s most scrutinized advertising. But how did it get that way? And why is it still thriving? leer más

Why sound design is crucial to great content

on 11 October 2022

Sound is an integral piece in the puzzle of filmmaking. My first introduction to a “professional” sound experience was at the legendary VFX innovator Doug Trumbull’s studio. Doug was all about creating an experience for the audience. leer más

Digital inspiration from Cannes

por Philippe Paget on 7 July 2022

Our pick of some of the most striking digital winners from the Cannes Lions Festival of Creativity. leer más

ANZAC On the Radar

por India Fizer on 16 August 2021

This month, we’re taking a long overdue look at the some of the best work coming out of Australia leer más

TikTok Mid-Year Analysis: How Brands Have Used TikTok in 2021 and What Advertisers Should Learn

on 5 August 2021

A mid-year analysis on the most popular advertising trends seen so far in 2021, and a few tips advertisers can learn from them. leer más

In 2021, Creative Is King

por India Fizer on 23 July 2021

The triumphant return of creative demonstrates something all sharp buyers dismiss but which remains a persistent myth: that data and creative are at odds. leer más

Embracing Incongruity: Uncovering Unexpected Brand Potential on Twitch

on 20 July 2021

Because Twitch is so unique and appeals to such a large, diverse audience, possibilities abound in the space between ostensibly incompatible concepts. leer más

Creativity with a Capital C – a Superpower for Business

on 16 July 2021

Ensuring good data-driven digital marketing is essential but it’s a demanding, highly operational challenge. leer más

How Do You Know When It’s Right? (Part 2)

on 17 May 2021

What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. leer más

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