Insights: The Cutting Edge of Advertising tag: data - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

India Fizer
por India Fizer on 23 July 2021
The triumphant return of creative demonstrates something all sharp buyers dismiss but which remains a persistent myth: that data and creative are at odds.  leer más

on 27 July 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance  leer más

Bruno Gralpois
por Bruno Gralpois on 25 December 2016
Discipline of Agency Management Increasingly More Data-Driven to Significantly Improve Efficiencies, Effectiveness and Ultimately Relationship Value  leer más

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