Insights: The Cutting Edge of Advertising tag: digital-2 - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
por Mark Tungate on 10 January 2024
Prediction is a tricky business. Nonetheless, this year’s predictions are bubbling to the surface and, as usual, we feel it’s our duty to share some of them with you.  leer más

Mark Tungate
por Mark Tungate on 14 December 2023
Once upon a time, the festive season was a purely analogue affair. Logs on the fire, gifts under the tree. Today, of course, it’s taken on some digital aspects...Here are a few innovative and digital projects with a sprinkle of tinsel. leer más

Mark Tungate
por Mark Tungate on 14 November 2023
Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. leer más

Mark Tungate
por Mark Tungate on  7 January 2021
Last month, journalists from around the world gathered virtually for The Epica Awards – the only creative competition judged by the press. Here are the top digital winners. leer más

Mark Tungate
por Mark Tungate on  4 September 2020
Autumn is traditionally a time of return – to work, but especially to school. As this is a season like no other, here are some initiatives that take an innovative approach to teaching and learning. leer más

Mark Tungate
por Mark Tungate on  1 July 2020
In pandemic-struck 2020, a very special time of the year demanded innovative approaches. leer más

Mark Tungate
por Mark Tungate on  3 December 2019
The Epica Awards – the global creative prize judged by journalists – took place in November. So which digital gems did they select? leer más

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