The Future Is Boring
Roberto Fara, Chief Creative Officer at Ogilvy Spain, explores a paradox of the creative process, arguing that embracing boredom might just be the key to unlocking the next wave of groundbreaking ideas. leer más
Insights: The Cutting Edge of Advertising tag: innovation - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Sounds of Innovation: How Tech and AI are Redefining Advertising
In an era where technology and creativity converge, advertising campaigns are increasingly harnessing the power of sound and AI to create meaningful connections with audiences. leer más
Christmas campaigns with an innovative twist
Once upon a time, the festive season was a purely analogue affair. Logs on the fire, gifts under the tree. Today, of course, it’s taken on some digital aspects...Here are a few innovative and digital projects with a sprinkle of tinsel. leer más
Luring us back to culture
Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. leer más
"At least for now, imaginations still require human ingenuity and experience": Dave Sonderman, The Shipyard
While AI won’t displace the most valuable aspect of creative talent, mastering it helps creatives be even more valuable by increasing the breadth and speed of crafting client-ready creative ideas. leer más
Speaking out against censorship
Fake news, propaganda around the war in Ukraine, the danger that AI will rewrite history: perhaps more than ever, the truth is under threat. So it’s no surprise that, around the world, charities, the media and agencies have spoken up to defend the truth and decry censorship. leer más
Unplug, Rest and Reset: Innovative Travel
As pandemic restrictions are lifted, many airlines and tourism groups are revamping their marketing strategy to reflect new behavior to the way consumers are planning their trips and to inspire mindful travel. leer más
How the Battle Against Cyber Crime Can Inspire Innovation
By developing a culture that can both drive and react to change, we reduce biases for resistance and build an expectation for it. leer más
Creativity with a Capital C – a Superpower for Business
Ensuring good data-driven digital marketing is essential but it’s a demanding, highly operational challenge. leer más
Is it Time for the Definition Of ‘Advertising’ to Evolve?
What is it that ‘Advertising’ does that doesn’t take place in these other divisions and advertising companies? And why does it always sit apart as a discipline? leer más
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Visiting Instructor of Graphic Design/Visual Arts
Gardner-Webb University
Boiling Springs, Estados Unidos
