A Wish for Why When Using AI
Frank Chang of RAPP explains the need for the “why” behind using AI. leer más
Insights: The Cutting Edge of Advertising tag: rapp - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Time to find flow again in a world where loyalty is languishing.
Insights on customer loyalty written by Shiona McDougall, Global Chief Strategy Officer at RAPP leer más
A Hitchhiker's Guide To The New Normal
Tips for businesses looking to plot a recovery from COVID-19. leer más
The Meaning of "Value" in Extraordinary Times
We’ve mapped, tagged, quantified and explored what “value” means to different consumer groups across many industries in western culture today. leer más
Talent's Impact On Culture, Works And Clients
When you put special emphasis on cultivating your most precious asset (talent), the work shines and the client stays put. leer más
3 Steps To Harness Data As A Loyalty Driver
By: Megan Curley, VP, Consumer & Market Intelligence, RAPP San Francisco leer más
Super Bowl Ads: Why They’re Still Relevant, But The Way Marketers Evaluate Them Isn’t
Exactly how high of a price do we place on the impact of Super Bowl advertising on our cultural fabric? leer más
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Visiting Instructor of Graphic Design/Visual Arts
Gardner-Webb University
Boiling Springs, Estados Unidos
