The days are lengthening in our part of the world, so our thoughts may turn to spring cleaning, or perhaps showing the garden some love if we’re lucky enough to have one. Live in an apartment? How about a window box?
This sudden surge of energy is perhaps best depicted by Hornbach and Heimat TBWA, who’ve just released one of their typically epic ads. Spring, they suggest, means rejuvenation.
For a more gentle approach to gardening – or even farming – the following Super Bowl spot is actually for potato chips, by Highdive in Chicago. But there’s plenty of cultivating going on.
Access to space, beauty and nature can sometimes feel like the privilege of an elite few. For example, it’s often said that 70% of the land in the UK is owned by 1% of the population. Luckily, the National Trust is there to make sure everyone can experience stately homes and the great outdoors.
Gardening requires tools – and sometimes they’re digital. The next guy discovers that a time-saving app enables him to push his topiary talents to extremes. Or does it? The spot is from Dentsu Creative in Australia.
Talking of tools, ready for some evocative copywriting and a smooth voiceover? We’ve got you, with this ad for Lee Valley Tools from Lifelong Crush in Canada.
In the UK, Homebase is a one-stop-shop for everything you need to improve your nest – as demonstrated by this chirpy animated film from Havas London.
For a change of mood, the next film for British do-it-yourself brand B&Q suggests that you need guts to achieve home improvement glory. The film is by Uncommon Creative Studio.
Of course, in order to create the perfect home, you sometimes have to battle opposing forces. To know your enemy, take a look at this spot by the ever-reliable IKEA and This Is Libre in Spain.
Maybe you’re thinking of moving to a new address entirely, in which case you may need these tips from online real estate agents Zoopla and Lucky Generals in the UK.
