| Título | Eat Like Your Avatar |
| Agencia | Ogilvy Paris |
| Campaña | Eat Like Your Avatar |
| Anunciante | Interbev |
| Marca | Interbev |
| Fecha de primera difusión/publicación | 2024 / 4 |
| Sector Empresarial | Comida |
| Sinopsis | INTERBEV, a French interprofession that promote flexitarianism with its campaign “Love meat, eat it better”, have launched the “Eat like your avatar” operation in collaboration with French gamer Valouzz. In video games, gamers spend an enormous amount of time concocting recipes that earn them extra performance points. Healthy, well-balanced meals. Their avatar, in theory, is eating as if a flexitarian. Whereas, in real life, unlike their avatar, gamers eat whatever they can get their hands on. Even with good intentions to eat better, they don't really know how. Valouzz, a YouTube star who made his name via his channel alternating between vlogging personal adventures and gameplay sequences, took the challenge: for a fortnight, he had to eat and cook the same foods and recipes as those unlocked by his avatar in the famous adventure game Zelda. On his social platforms, Valouzz chronicled his experience during the 15 day challenge. Like a logbook, it's a real dive into his daily life, where all his challenges, joys and difficulties are shared, and above all the benefits this challenge has brought him. Watch the short documentary that has already racked up over 285K views. |
| Medio | Interactivo |
| Duración | |
| President | Mathieu Plassard |
| President | Matthieu Elkaim |
| Responsable de la creación | Matthieu Elkaim |
| Director artístico | Thomas Chatenay |
| Responsable de conceptos / redactor | quentin burette |
| Business Director | Romain Bruneau |
| Responsable de cuentas de agencia | Marjory Law |
| Ejecutivo de cuentas | Félix Brugnon |
| Responsable de la producción | Aurélie Appert |
| Account Assistant | Sofiann Boutaïb |
| MOTION DESIGN | Quentin Lohr |
| Sound Designer | Nicolas Brandel |