| Título | Turkeyware |
| Agencia | Zulu Alpha Kilo |
| Campaña | It’s All About the Sides |
| Anunciante | Campbell Soup Company |
| Marca | Campbell Company of Canada |
| Fecha de primera difusión/publicación | 2023 / 12 |
| Sector Empresarial | Conservas |
| Sinopsis | Campbell Company of Canada has launched an unexpected and fun way to put its delicious side recipes at the forefront this holiday season. Campbell’s has unveiled Turkeyware, a lifelike, ceramic turkey that acts as a serving vessel for your favourite sides, underscoring the importance of side dishes at every holiday meal. In a recent national survey of Canadians, respondents indicated that turkey is commonly served over the holidays out of expectation, not because guests demand it. In fact, 55% of Canadians (ages 25-54) revealed they preferred side dishes to main courses. To help support the desire for delicious sides, made with a variety of Campbell’s soups and broths that serve as a shortcut to making your favourite sides the main event, Campbell’s developed a new creative campaign, “It’s all about the sides”. |
| Medio | Televisión |
| Duración | |
| Agency | Zulu Alpha Kilo |
| Creative Chairman | Zak Mroueh |
| Responsable de la creación | Brian Murray |
| Responsable de la creación | Jenny Glover |
| Director creativo | Jacob Gawrysiak |
| Director creativo | George Ault |
| ACD | Kelsey Hughes |
| Director artístico | Kelsey Hughes |
| ACD | Greg Kieltyka |
| Responsable de conceptos / redactor | Greg Kieltyka |
| Designer | Jackman Chiu |
| Productor | Rebecca Adams |
| Responsable de cuentas de agencia | Alyssa Guttman |
| Planning Team | Heather Segal |
| Media Team | Christina Falconer |
| Media Team | Doyeon Kim |
| Media Team | Varun Oza |
| PR Agency | Proof Strategies |
| Productora | l lok |
| Productora | Les Garçons |
| Realizador | l lok |
| Realizador | Les Garçons |
| Productor | Yvonne Hercun |
| Postproducción | Zulubot |
| Montador | Micah Rix-Hayes |
| Montador | Tasha Hayes |
| Online Artist | Felipe Chaparro |
| Transfer | Alter Ego |
| Colorista | Wade Odlum |
| Director creativo | Friyana Engineer |
| Director creativo | Craig Zarazun |
| Media Agency | Spark Foundry Worldwide |
| PR | Bunmi Adeoye |
| PR | Jessica Leroux |
| PR | Simrin Bains |
| Productor ejecutivo | Sebastien Hott |
| Post-production Producer | Siddhi Patel |
| Post-production Producer | Lena Hamady |
| Postproducción | Walter Klassen FX |
| Responsable de la creación | Taku Dazai |
| Director de proyectos | Andrew Kroetsch |
| Props | Nicolai Berda |
| Music Agency | Wave Productions |
| Productor | Megan Huges |
| Productor | Hannah Harlacher |