TítuloCar
Agencia
Campaña Every Car Has a Story
Anunciante Allianz SE
Marca Allianz
Fecha de primera difusión/publicación 2015 / 3
Sector Empresarial Seguros
Lema Every Car Has a Story
Sinopsis Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. 
Filosofía Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. It kicks off with this charming, "imperfect" spot about a father who finally gets through to his typically moody teen daughter as he gives her a ride home from school.
Although she's pretty monosyllabic in the beginning, once he asks her about her singing lesson it's a different story. She starts hesitantly singing Culture Club's "Karma Chameleon," a little off-key, and Dad joins in (badly) as there's a delightful moment of connection. Veteran commercials director and documentary maker Errol Morris directed the ad through Moxie Pictures. 
Medio Televisión
Duración
Productora
Creative
Creative
Productor
Strategic Business Lead
Realizador
Productor
Montador
Director de producción
Director de fotografía
Postproducción
Empresa de creación sonora
Colourist
Media Buying Agency
Public Relations Ogilvy PR London
Social