Título | Car |
Agencia | 18 Feet & Rising |
Campaña | Every Car Has a Story |
Anunciante | Allianz SE |
Marca | Allianz |
Fecha de primera difusión/publicación | 2015 / 3 |
Sector Empresarial | Seguros |
Lema | Every Car Has a Story |
Sinopsis | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. |
Filosofía | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. It kicks off with this charming, "imperfect" spot about a father who finally gets through to his typically moody teen daughter as he gives her a ride home from school. Although she's pretty monosyllabic in the beginning, once he asks her about her singing lesson it's a different story. She starts hesitantly singing Culture Club's "Karma Chameleon," a little off-key, and Dad joins in (badly) as there's a delightful moment of connection. Veteran commercials director and documentary maker Errol Morris directed the ad through Moxie Pictures. |
Medio | Televisión |
Duración | |
Productora | Moxie Pictures LDN |
Creative | Oli O'Neill |
Creative | Behrad Taherparvar |
Productor | Victoria Dashwood-Quick |
Strategic Business Lead | Rob Ward |
Realizador | Errol Morris |
Productor | Julie Ahlberg |
Montador | Jinx Godfrey |
Director de producción | Charlie Henderson |
Director de fotografía | TBC |
Postproducción | Nineteentwenty |
Empresa de creación sonora | Sam Ashwell |
Colourist | TBC |
Media Buying Agency | Mediacom |
Public Relations | Ogilvy PR London |
Social | Gravity Thinking |