Banco de Crédito BCP - "A.I.dentical Fans"

TBWA\Peru

TBWA\Peru Lima, Perú

689

Marca: Banco de Crédito BCP
País: Perú

Anunciante: Banco de Crédito BCP

Título	A.I.dentical Fans
Agencia	TBWA\Peru
Campaña	A.I.dentical Fans
Anunciante	Banco de Crédito BCP
Marca	Banco de Crédito BCP
Fecha de primera difusión/publicación	2023 / 11
Sector Empresarial	Banca, finanzas, legislación y seguros
Sinopsis	Nowadays, it's astounding how hyper-realistic images generated by Artificial Intelligence are. These images result from millions of combinations using photos from the internet as their base. BCP (Banco de Crédito del Perú), the official sponsor of the Peruvian National Team, has collaborated with TBWA Peru to launch a promotional campaign that harnesses the power of Artificial Intelligence. The campaign's initial idea stemmed from a question: Out of all the hyper-realistic images that Artificial Intelligence can generate, is it possible to find one that resembles one of the 30 million Peruvians? The answer was a resounding "Yes," and now, every Peruvian who resembles one of these Artificial Images has the chance to win double tickets for the upcoming match between the Peruvian soccer team and Venezuela on November 21st. The 'A.I.dentical Fans' campaign features 50 soccer fans of different genders and ages, all generated by Artificial Intelligence. These AI-generated fans are calling out to their real-world doppelgangers, inviting them to experience something they've never had the chance to before. The campaign is primarily run on social media and involves well-known soccer influencers. "We recognize the increasing popularity of Artificial Intelligence and saw the opportunity to use it in a unique way that hasn't been explored before. This initiative was born from that vision, leveraging AI as a tool to put true Peruvian soccer fans in the spotlight, allowing them to support their team at the National Stadium of Peru," stated Christian Borja, BCP's Brand Strategy Manager. Every BCP client can participate by visiting www.viabcp.com/laconvocatoria, selecting the AI-generated image that resembles them and providing their personal details. The contest will conclude on November 16th at 3 pm, with the winners announced on BCP's social media channels.
Medio	Promoción y eventos
Duración	34 seconds
Mercado	Perú
Más información	https://www.viabcp.com/laconvocatoria
Brand Strategy Manager	Christian Borja
Marketing Manager	Anna Lenka Jáuregui
Director de publicidad	André Lesevic
Director de publicidad	Pierina Baldovino
Director ejecutivo de creación	Fernando Zagales
Director ejecutivo de creación	Juan Mesz
Director creativo	Kevin Contreras
Director creativo	Daniel Saavedra
Director creativo	Victor Luna
Director artístico	Kevin Contreras
Responsable de conceptos / redactor	Victor Luna
Design	Kevin Contreras
Chief Executive Officer (CEO)	Pilar Dufour
Creative Vice President	Jorge Santibáñez
Vice President (VP)	Jimena Gordillo
Brand Director	Elizabeth Melis
Brand Executive	Wendy Grados
Director Digital	Iván Quiñones
Productor ejecutivo	Olenka Nue
Montador	Carlos Quispe
Postproducción	Carlos Quispe