Canon PIXMA Printers - "For The Stuff Of Life"

VCCP

VCCP Global

3141

Marca: Canon PIXMA Printers
País: Reino Unido

Anunciante: Canon Inc.

Título	For The Stuff Of Life
Agencia	VCCP
Campaña	For The Stuff Of Life
Anunciante	Canon Inc.
Marca	Canon PIXMA Printers
Fecha de primera difusión/publicación	2023 / 8
Sector Empresarial	Impresoras, escáneres
Sinopsis	Canon Europe today is launching an integrated multi-market campaign for its PIXMA printer range, celebrating the chaotic nature of modern day life where work and personal lives continue to blur together. Created in partnership with EMEA creative agency of record, VCCP, the campaign centres around the versatility of PIXMA printers and its ability to seamlessly tackle everything from work admin to life admin to the ‘last-minute school project’ admin, showcasing that it is a printer designed for The Stuff of Life. The increasing importance that the ‘home office space’ plays in the modern home has led Canon to create this integrated campaign which will roll out across EMEA. A hero 30” AV is a whirlwind of words, graphics and images mirroring the printing process and dramatising the wonderful chaos of everyday life. The unrelenting list of tasks and challenges which the PIXMA calmly undertakes is captured and reflected; depicting real things like life admin, work admin, admin admin, maps to campsites, kids’ artwork, lost and found flyers, moodboards for wedding dresses, and the important financial forecasts for work - the stuff of life.
Medio	Televisión
Duración	30 seconds
Advertising Agency	VCCP
Productora	Rogue Films
Marketing Manager	Sam Shaw
Campaign	Graham Browne
Director creativo	Jim Capp
Miembro del equipo creativo	Pip Bishop
Miembro del equipo creativo	Chris Hodgkiss
Managing Partner	Bridget Limbrey
Productor de la agencia	Rosie Good
Designer	Tom Loach
Realizador	Simon Ratigan
Productor	Tim Nunn
Post	Jason Wallis @ Electric Theatre Collective
Producción	Jason Wallis @ Electric Theatre Collective
Postproducción	Rowland Kimber
Postproducción	Ben Honour
Montador	Sam Jones
Marketing Director	Susie Donaldson
Senior Manager	Pierre Meurice
Product Marketing Co-ordinator	Suhaib Hussain
Content Project Manager	Ben Morse
Business Director	Danielle Shedletzky
PR Senior Account Director	Tom Nowlan
Responsable de cuentas de agencia	Percy Fagent
Ejecutivo de cuentas	Amelia Brown
Head Of Planning	Stefan Siedentopf
Planificador estratégico	Scott Isaac
Creative Producer	Emma Winton
Integrated Production Director	Doris Tydeman
Artworker	Toby Kadir
Artworker	James Perry
Postproducción	Girl&Bear
Postproducción	Heather Mooney
Animación	Billy Wright
Compositor de música	Sine Studios
Compositor de música	George Stephenson
Audio Mixinng	Phil Bolland
Audio Mixinng	Frankie Beirne
Audio	Julian Marshall
Media Buying Agency/Media Planner	Merkle / Dentsu