Creative
at
Robert/Boisen & Like-minded
Copenhagen Area, Capital Region, Denmark, Dinamarca
| Título | Pay Up, Parents |
| Campaña | Pay Up, Parents |
| Anunciante | WWF |
| Marca | WWF, The Danish National Lottery, Danish Cancer Society, Stofa |
| Posted | Julio 2020 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Filosofía | While millennials care deeply for their planet, they don’t have a lot of money to invest. To encourage them to take out WWF memberships, Christoffer Fejerskov Boas & Klara Vilshammer created Pay Up Parents - a campaign that lets millennials invoice their parents according to how much they f*cked up. The campaign speaks to millennials’ frustrations with how their parents’ generation treated the planet, while creating an opportunity to build new WWF memberships. |
| Medio | Relaciones públicas |
| Duración | |
| Director creativo | Christoffer Fejerskov Boas |
| Director creativo | Klara Vilshammer |
Más creaciones
VER TODOFOMO Forever
- MARCA:
- FOMO Forever
- AGENCIA:
- Robert/Boisen & Like-minded A/S